{"title":"L’oréal Professionnel","description":null,"products":[{"product_id":"dia-light-10-12","title":"L’Oréal Professionnel DIA Light 10,12","description":"\u003cdiv style=\"font-family: Arial, sans-serif; color: #333; font-size: 14px; line-height: 1.5; background: #fff8fa; padding: 20px; border-radius: 12px;\"\u003e\n\u003ch1 style=\"color: #d63384; font-size: 20px; text-align: center;\"\u003eL’Oréal Professionnel DIA Light – Semi-Permanent Tone-on-Tone Colour\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L’Oréal Professionnel\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLine:\u003c\/strong\u003e DIA Light\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShade: \u003c\/strong\u003e10,12\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBarcode: \u003c\/strong\u003e3474637004613\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Semi-permanent, acidic tone-on-tone\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50 ml\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 25px; padding: 15px; border: 1px solid #f2b6cc; border-radius: 10px; background: #fff;\"\u003e\n\u003ch2 style=\"color: #d63384; text-align: center; font-size: 18px;\"\u003eGlossy, luminous reflects with vinyl shine\u003c\/h2\u003e\n\u003cp style=\"text-align: center; font-weight: bold;\"\u003eAcidic tone-on-tone colour that respects the hair’s condition\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eCoverage \u0026amp; Lift\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeposits tone only\u003c\/strong\u003e – zero lift.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo white hair coverage\u003c\/strong\u003e (zero coverage of white hair).\u003c\/li\u003e\n\u003cli\u003eIdeal for previously sensitised or coloured hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eDurability\u003c\/h3\u003e\n\u003cp\u003eUp to \u003cstrong\u003e4 weeks\u003c\/strong\u003e (gradually fades to a natural-looking finish).\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eDevelopment Time\u003c\/h3\u003e\n\u003cp\u003eUp to \u003cstrong\u003e20 minutes\u003c\/strong\u003e. Total service time may vary depending on the professional service.\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eFeatures \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eCreates \u003cstrong\u003eglossy, luminous reflects\u003c\/strong\u003e with a vinyl-like shine.\u003c\/li\u003e\n\u003cli\u003eRespects the hair fibre for a \u003cstrong\u003ehealthy-looking\u003c\/strong\u003e finish.\u003c\/li\u003e\n\u003cli\u003ePerfect to \u003cstrong\u003erefresh colour\u003c\/strong\u003e and top up vibrancy between permanent services.\u003c\/li\u003e\n\u003cli\u003eGreat for adding subtle richness or gloss to natural hair.\u003c\/li\u003e\n\u003cli\u003eFast processing – ideal for clients short on time.\u003c\/li\u003e\n\u003cli\u003eAllows truly \u003cstrong\u003epersonalised, tailor-made\u003c\/strong\u003e colour by your hairdresser.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eHow to Use (for professionals)\u003c\/h3\u003e\n\u003col style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003ePrepare in a non-metallic bowl. Mix according to manufacturer guidance for DIA Light services.\u003c\/li\u003e\n\u003cli\u003eApply to dry, unwashed hair. Section for even saturation.\u003c\/li\u003e\n\u003cli\u003eProcess for up to \u003cstrong\u003e20 minutes\u003c\/strong\u003e depending on desired result.\u003c\/li\u003e\n\u003cli\u003eEmulsify, then rinse thoroughly until water runs clear.\u003c\/li\u003e\n\u003cli\u003eFinish with appropriate post-colour care.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eSafety \u0026amp; Patch Test\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eA hair colourant can cause an allergic reaction.\u003c\/li\u003e\n\u003cli\u003eWe recommend a \u003cstrong\u003eskin allergy test 48 hours\u003c\/strong\u003e before colouring.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFor professional use only.\u003c\/strong\u003e If you’re not a professional, you use at your own risk and accept all liability for usage and results.\u003c\/li\u003e\n\u003cli\u003eResults may vary depending on your hair colour and development time.\u003c\/li\u003e\n\u003cli\u003eRead instructions and safety warnings carefully.\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eDeveloper is not included.\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eInstructions and shade names may be supplied in a different language.\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"margin-top: 14px; padding: 10px; border: 1px dashed #f2b6cc; border-radius: 8px; background: #fff6fa;\"\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eWhat’s included:\u003c\/strong\u003e 1 × DIA Light colour cream (50 ml).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eDeveloper:\u003c\/strong\u003e \u003cu\u003eNot included\u003c\/u\u003e (sold separately).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e Follow the manufacturer’s instructions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295818858648,"sku":"4PQXWVCG","price":11.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516.jpg?v=1759919256"},{"product_id":"dia-light-10-13","title":"L’Oréal Professionnel DIA Light 10,13","description":"\u003cdiv style=\"font-family: Arial, sans-serif; color: #333; font-size: 14px; line-height: 1.5; background: #fff8fa; padding: 20px; border-radius: 12px;\"\u003e\n\u003ch1 style=\"color: #d63384; font-size: 20px; text-align: center;\"\u003eL’Oréal Professionnel DIA Light – Semi-Permanent Tone-on-Tone Colour\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L’Oréal Professionnel\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLine:\u003c\/strong\u003e DIA Light\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShade: \u003c\/strong\u003e10,13\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBarcode: \u003c\/strong\u003e3474637004651\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Semi-permanent, acidic tone-on-tone\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50 ml\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 25px; padding: 15px; border: 1px solid #f2b6cc; border-radius: 10px; background: #fff;\"\u003e\n\u003ch2 style=\"color: #d63384; text-align: center; font-size: 18px;\"\u003eGlossy, luminous reflects with vinyl shine\u003c\/h2\u003e\n\u003cp style=\"text-align: center; font-weight: bold;\"\u003eAcidic tone-on-tone colour that respects the hair’s condition\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eCoverage \u0026amp; Lift\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeposits tone only\u003c\/strong\u003e – zero lift.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo white hair coverage\u003c\/strong\u003e (zero coverage of white hair).\u003c\/li\u003e\n\u003cli\u003eIdeal for previously sensitised or coloured hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eDurability\u003c\/h3\u003e\n\u003cp\u003eUp to \u003cstrong\u003e4 weeks\u003c\/strong\u003e (gradually fades to a natural-looking finish).\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eDevelopment Time\u003c\/h3\u003e\n\u003cp\u003eUp to \u003cstrong\u003e20 minutes\u003c\/strong\u003e. Total service time may vary depending on the professional service.\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eFeatures \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eCreates \u003cstrong\u003eglossy, luminous reflects\u003c\/strong\u003e with a vinyl-like shine.\u003c\/li\u003e\n\u003cli\u003eRespects the hair fibre for a \u003cstrong\u003ehealthy-looking\u003c\/strong\u003e finish.\u003c\/li\u003e\n\u003cli\u003ePerfect to \u003cstrong\u003erefresh colour\u003c\/strong\u003e and top up vibrancy between permanent services.\u003c\/li\u003e\n\u003cli\u003eGreat for adding subtle richness or gloss to natural hair.\u003c\/li\u003e\n\u003cli\u003eFast processing – ideal for clients short on time.\u003c\/li\u003e\n\u003cli\u003eAllows truly \u003cstrong\u003epersonalised, tailor-made\u003c\/strong\u003e colour by your hairdresser.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eHow to Use (for professionals)\u003c\/h3\u003e\n\u003col style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003ePrepare in a non-metallic bowl. Mix according to manufacturer guidance for DIA Light services.\u003c\/li\u003e\n\u003cli\u003eApply to dry, unwashed hair. Section for even saturation.\u003c\/li\u003e\n\u003cli\u003eProcess for up to \u003cstrong\u003e20 minutes\u003c\/strong\u003e depending on desired result.\u003c\/li\u003e\n\u003cli\u003eEmulsify, then rinse thoroughly until water runs clear.\u003c\/li\u003e\n\u003cli\u003eFinish with appropriate post-colour care.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eSafety \u0026amp; Patch Test\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eA hair colourant can cause an allergic reaction.\u003c\/li\u003e\n\u003cli\u003eWe recommend a \u003cstrong\u003eskin allergy test 48 hours\u003c\/strong\u003e before colouring.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFor professional use only.\u003c\/strong\u003e If you’re not a professional, you use at your own risk and accept all liability for usage and results.\u003c\/li\u003e\n\u003cli\u003eResults may vary depending on your hair colour and development time.\u003c\/li\u003e\n\u003cli\u003eRead instructions and safety warnings carefully.\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eDeveloper is not included.\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eInstructions and shade names may be supplied in a different language.\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"margin-top: 14px; padding: 10px; border: 1px dashed #f2b6cc; border-radius: 8px; background: #fff6fa;\"\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eWhat’s included:\u003c\/strong\u003e 1 × DIA Light colour cream (50 ml).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eDeveloper:\u003c\/strong\u003e \u003cu\u003eNot included\u003c\/u\u003e (sold separately).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e Follow the manufacturer’s instructions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295818891416,"sku":"EHUNW5DR","price":10.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_4260f7c3-091c-44e6-bca9-e20972d97657.jpg?v=1759919264"},{"product_id":"dia-light-10-21","title":"L’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 10,21 -50 ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eL’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 10,21 -50 ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oreal Paris\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 3474637002893\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Gel-Creme\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Spain\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Ammonia-Free, Tone-on-Tone, Professional, Glossing, No Lift\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional demi-permanent hair colour designed to tone, refresh and enhance the hair with a glossy-looking finish.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Professionnel DIA Light features an acidic gel-crème formula that is suitable for sensitised, colour-treated and pre-lightened hair.\u003c\/p\u003e\n\u003cp\u003eThe ammonia-free formula helps deliver luminous tone-on-tone colour results without lift.\u003c\/p\u003e\n\u003cp\u003eIdeal for refreshing lengths and ends, neutralising unwanted undertones and creating soft, natural-looking colour results.\u003c\/p\u003e\n\u003cp\u003eThe 50ml tube size is suitable for professional salon use across a wide range of shades and toning services.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended L’Oréal DIA developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eApply to suitable hair sections depending on the required toning or colour-refresh service.\u003c\/p\u003e\n\u003cp\u003eIdeal for glossing, toning pre-lightened hair, refreshing faded colour and enhancing cosmetic colour results.\u003c\/p\u003e\n\u003cp\u003eProcessing time should be adjusted depending on the starting base, hair condition and desired tone result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent tone-on-tone hair colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eAcidic gel-crème technology.\u003c\/li\u003e\n\u003cli\u003eNo lift formula designed for tonal enhancement.\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitised, colour-treated and pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eHelps provide glossy and luminous-looking colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295819743384,"sku":"NZGTJ7OI","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_1_dbc53c94-3029-4b7e-8d52-bb3a1fdb87c8.jpg?v=1759919270"},{"product_id":"dia-light-10-32","title":"L’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 10,32 -50 ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eL’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 10,32 -50 ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oreal Paris\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 3474637004330\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Gel-Creme\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Spain\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Ammonia-Free, Tone-on-Tone, Professional, Glossing, No Lift\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional demi-permanent hair colour designed to tone, refresh and enhance the hair with a glossy-looking finish.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Professionnel DIA Light features an acidic gel-crème formula that is suitable for sensitised, colour-treated and pre-lightened hair.\u003c\/p\u003e\n\u003cp\u003eThe ammonia-free formula helps deliver luminous tone-on-tone colour results without lift.\u003c\/p\u003e\n\u003cp\u003eIdeal for refreshing lengths and ends, neutralising unwanted undertones and creating soft, natural-looking colour results.\u003c\/p\u003e\n\u003cp\u003eThe 50ml tube size is suitable for professional salon use across a wide range of shades and toning services.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended L’Oréal DIA developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eApply to suitable hair sections depending on the required toning or colour-refresh service.\u003c\/p\u003e\n\u003cp\u003eIdeal for glossing, toning pre-lightened hair, refreshing faded colour and enhancing cosmetic colour results.\u003c\/p\u003e\n\u003cp\u003eProcessing time should be adjusted depending on the starting base, hair condition and desired tone result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent tone-on-tone hair colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eAcidic gel-crème technology.\u003c\/li\u003e\n\u003cli\u003eNo lift formula designed for tonal enhancement.\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitised, colour-treated and pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eHelps provide glossy and luminous-looking colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295834521752,"sku":"WUEYD381","price":10.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_b277a43f-5887-4e2d-a338-ae1182a0bc03.jpg?v=1759920406"},{"product_id":"dia-light-5-4","title":"L’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 5,4 -50 ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eL’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 5,4 -50 ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oreal Paris\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 3474630641488\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Gel-Creme\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Spain\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Ammonia-Free, Tone-on-Tone, Professional, Glossing, No Lift\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional demi-permanent hair colour designed to tone, refresh and enhance the hair with a glossy-looking finish.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Professionnel DIA Light features an acidic gel-crème formula that is suitable for sensitised, colour-treated and pre-lightened hair.\u003c\/p\u003e\n\u003cp\u003eThe ammonia-free formula helps deliver luminous tone-on-tone colour results without lift.\u003c\/p\u003e\n\u003cp\u003eIdeal for refreshing lengths and ends, neutralising unwanted undertones and creating soft, natural-looking colour results.\u003c\/p\u003e\n\u003cp\u003eThe 50ml tube size is suitable for professional salon use across a wide range of shades and toning services.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended L’Oréal DIA developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eApply to suitable hair sections depending on the required toning or colour-refresh service.\u003c\/p\u003e\n\u003cp\u003eIdeal for glossing, toning pre-lightened hair, refreshing faded colour and enhancing cosmetic colour results.\u003c\/p\u003e\n\u003cp\u003eProcessing time should be adjusted depending on the starting base, hair condition and desired tone result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent tone-on-tone hair colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eAcidic gel-crème technology.\u003c\/li\u003e\n\u003cli\u003eNo lift formula designed for tonal enhancement.\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitised, colour-treated and pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eHelps provide glossy and luminous-looking colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295834587288,"sku":"H7FCRN60","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_040b4238-b2d9-4a84-a55b-d7a743089c25.jpg?v=1759920421"},{"product_id":"dia-light-5-6-c","title":"L’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 5,6 C -50 ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eL’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 5,6 C -50 ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oreal Paris\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 3474636485024\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Gel-Creme\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Spain\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Ammonia-Free, Tone-on-Tone, Professional, Glossing, No Lift\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional demi-permanent hair colour designed to tone, refresh and enhance the hair with a glossy-looking finish.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Professionnel DIA Light features an acidic gel-crème formula that is suitable for sensitised, colour-treated and pre-lightened hair.\u003c\/p\u003e\n\u003cp\u003eThe ammonia-free formula helps deliver luminous tone-on-tone colour results without lift.\u003c\/p\u003e\n\u003cp\u003eIdeal for refreshing lengths and ends, neutralising unwanted undertones and creating soft, natural-looking colour results.\u003c\/p\u003e\n\u003cp\u003eThe 50ml tube size is suitable for professional salon use across a wide range of shades and toning services.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended L’Oréal DIA developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eApply to suitable hair sections depending on the required toning or colour-refresh service.\u003c\/p\u003e\n\u003cp\u003eIdeal for glossing, toning pre-lightened hair, refreshing faded colour and enhancing cosmetic colour results.\u003c\/p\u003e\n\u003cp\u003eProcessing time should be adjusted depending on the starting base, hair condition and desired tone result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent tone-on-tone hair colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eAcidic gel-crème technology.\u003c\/li\u003e\n\u003cli\u003eNo lift formula designed for tonal enhancement.\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitised, colour-treated and pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eHelps provide glossy and luminous-looking colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295834620056,"sku":"0LS9JFGQ","price":9.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_cef03fae-5f76-4c0d-8415-cb3eb3165d76.jpg?v=1759920431"},{"product_id":"dia-light-5-66","title":"L’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 5,66 -50 ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eL’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 5,66 -50 ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oreal Paris\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 3474637004231\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Gel-Creme\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Spain\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Ammonia-Free, Tone-on-Tone, Professional, Glossing, No Lift\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional demi-permanent hair colour designed to tone, refresh and enhance the hair with a glossy-looking finish.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Professionnel DIA Light features an acidic gel-crème formula that is suitable for sensitised, colour-treated and pre-lightened hair.\u003c\/p\u003e\n\u003cp\u003eThe ammonia-free formula helps deliver luminous tone-on-tone colour results without lift.\u003c\/p\u003e\n\u003cp\u003eIdeal for refreshing lengths and ends, neutralising unwanted undertones and creating soft, natural-looking colour results.\u003c\/p\u003e\n\u003cp\u003eThe 50ml tube size is suitable for professional salon use across a wide range of shades and toning services.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended L’Oréal DIA developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eApply to suitable hair sections depending on the required toning or colour-refresh service.\u003c\/p\u003e\n\u003cp\u003eIdeal for glossing, toning pre-lightened hair, refreshing faded colour and enhancing cosmetic colour results.\u003c\/p\u003e\n\u003cp\u003eProcessing time should be adjusted depending on the starting base, hair condition and desired tone result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent tone-on-tone hair colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eAcidic gel-crème technology.\u003c\/li\u003e\n\u003cli\u003eNo lift formula designed for tonal enhancement.\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitised, colour-treated and pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eHelps provide glossy and luminous-looking colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295834652824,"sku":"KBVAZD48","price":10.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_f09bcb45-50a1-43a3-ade4-33f9a4215c28.jpg?v=1759920440"},{"product_id":"dia-light-5-8","title":"L’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 5,8 -50 ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eL’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 5,8 -50 ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oreal Paris\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 3474630687752\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Gel-Creme\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Spain\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Ammonia-Free, Tone-on-Tone, Professional, Glossing, No Lift\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional demi-permanent hair colour designed to tone, refresh and enhance the hair with a glossy-looking finish.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Professionnel DIA Light features an acidic gel-crème formula that is suitable for sensitised, colour-treated and pre-lightened hair.\u003c\/p\u003e\n\u003cp\u003eThe ammonia-free formula helps deliver luminous tone-on-tone colour results without lift.\u003c\/p\u003e\n\u003cp\u003eIdeal for refreshing lengths and ends, neutralising unwanted undertones and creating soft, natural-looking colour results.\u003c\/p\u003e\n\u003cp\u003eThe 50ml tube size is suitable for professional salon use across a wide range of shades and toning services.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended L’Oréal DIA developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eApply to suitable hair sections depending on the required toning or colour-refresh service.\u003c\/p\u003e\n\u003cp\u003eIdeal for glossing, toning pre-lightened hair, refreshing faded colour and enhancing cosmetic colour results.\u003c\/p\u003e\n\u003cp\u003eProcessing time should be adjusted depending on the starting base, hair condition and desired tone result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent tone-on-tone hair colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eAcidic gel-crème technology.\u003c\/li\u003e\n\u003cli\u003eNo lift formula designed for tonal enhancement.\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitised, colour-treated and pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eHelps provide glossy and luminous-looking colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295834685592,"sku":"V61GR24H","price":9.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_b25e69cd-c0da-4439-8e58-af9569eb275a.jpg?v=1759920449"},{"product_id":"dia-light-6","title":"L’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 6 -50 ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eL’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 6 -50 ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oreal Paris\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 3474637003777\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Gel-Creme\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Spain\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Ammonia-Free, Tone-on-Tone, Professional, Glossing, No Lift\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional demi-permanent hair colour designed to tone, refresh and enhance the hair with a glossy-looking finish.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Professionnel DIA Light features an acidic gel-crème formula that is suitable for sensitised, colour-treated and pre-lightened hair.\u003c\/p\u003e\n\u003cp\u003eThe ammonia-free formula helps deliver luminous tone-on-tone colour results without lift.\u003c\/p\u003e\n\u003cp\u003eIdeal for refreshing lengths and ends, neutralising unwanted undertones and creating soft, natural-looking colour results.\u003c\/p\u003e\n\u003cp\u003eThe 50ml tube size is suitable for professional salon use across a wide range of shades and toning services.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended L’Oréal DIA developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eApply to suitable hair sections depending on the required toning or colour-refresh service.\u003c\/p\u003e\n\u003cp\u003eIdeal for glossing, toning pre-lightened hair, refreshing faded colour and enhancing cosmetic colour results.\u003c\/p\u003e\n\u003cp\u003eProcessing time should be adjusted depending on the starting base, hair condition and desired tone result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent tone-on-tone hair colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eAcidic gel-crème technology.\u003c\/li\u003e\n\u003cli\u003eNo lift formula designed for tonal enhancement.\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitised, colour-treated and pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eHelps provide glossy and luminous-looking colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295834718360,"sku":"PF0NLUC5","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_7a3571cb-c022-4a28-8b48-f1c7d5e11ab8.jpg?v=1759920458"},{"product_id":"dia-light-6-11","title":"L’Oréal Professionnel DIA Light 6,11","description":"\u003cdiv style=\"font-family: Arial, sans-serif; color: #333; font-size: 14px; line-height: 1.5; background: #fff8fa; padding: 20px; border-radius: 12px;\"\u003e\n\u003ch1 style=\"color: #d63384; font-size: 20px; text-align: center;\"\u003eL’Oréal Professionnel DIA Light – Semi-Permanent Tone-on-Tone Colour\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L’Oréal Professionnel\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLine:\u003c\/strong\u003e DIA Light\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShade: \u003c\/strong\u003e6,11\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBarcode: \u003c\/strong\u003e3474637003616\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Semi-permanent, acidic tone-on-tone\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50 ml\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 25px; padding: 15px; border: 1px solid #f2b6cc; border-radius: 10px; background: #fff;\"\u003e\n\u003ch2 style=\"color: #d63384; text-align: center; font-size: 18px;\"\u003eGlossy, luminous reflects with vinyl shine\u003c\/h2\u003e\n\u003cp style=\"text-align: center; font-weight: bold;\"\u003eAcidic tone-on-tone colour that respects the hair’s condition\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eCoverage \u0026amp; Lift\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeposits tone only\u003c\/strong\u003e – zero lift.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo white hair coverage\u003c\/strong\u003e (zero coverage of white hair).\u003c\/li\u003e\n\u003cli\u003eIdeal for previously sensitised or coloured hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eDurability\u003c\/h3\u003e\n\u003cp\u003eUp to \u003cstrong\u003e4 weeks\u003c\/strong\u003e (gradually fades to a natural-looking finish).\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eDevelopment Time\u003c\/h3\u003e\n\u003cp\u003eUp to \u003cstrong\u003e20 minutes\u003c\/strong\u003e. Total service time may vary depending on the professional service.\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eFeatures \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eCreates \u003cstrong\u003eglossy, luminous reflects\u003c\/strong\u003e with a vinyl-like shine.\u003c\/li\u003e\n\u003cli\u003eRespects the hair fibre for a \u003cstrong\u003ehealthy-looking\u003c\/strong\u003e finish.\u003c\/li\u003e\n\u003cli\u003ePerfect to \u003cstrong\u003erefresh colour\u003c\/strong\u003e and top up vibrancy between permanent services.\u003c\/li\u003e\n\u003cli\u003eGreat for adding subtle richness or gloss to natural hair.\u003c\/li\u003e\n\u003cli\u003eFast processing – ideal for clients short on time.\u003c\/li\u003e\n\u003cli\u003eAllows truly \u003cstrong\u003epersonalised, tailor-made\u003c\/strong\u003e colour by your hairdresser.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eHow to Use (for professionals)\u003c\/h3\u003e\n\u003col style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003ePrepare in a non-metallic bowl. Mix according to manufacturer guidance for DIA Light services.\u003c\/li\u003e\n\u003cli\u003eApply to dry, unwashed hair. Section for even saturation.\u003c\/li\u003e\n\u003cli\u003eProcess for up to \u003cstrong\u003e20 minutes\u003c\/strong\u003e depending on desired result.\u003c\/li\u003e\n\u003cli\u003eEmulsify, then rinse thoroughly until water runs clear.\u003c\/li\u003e\n\u003cli\u003eFinish with appropriate post-colour care.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eSafety \u0026amp; Patch Test\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eA hair colourant can cause an allergic reaction.\u003c\/li\u003e\n\u003cli\u003eWe recommend a \u003cstrong\u003eskin allergy test 48 hours\u003c\/strong\u003e before colouring.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFor professional use only.\u003c\/strong\u003e If you’re not a professional, you use at your own risk and accept all liability for usage and results.\u003c\/li\u003e\n\u003cli\u003eResults may vary depending on your hair colour and development time.\u003c\/li\u003e\n\u003cli\u003eRead instructions and safety warnings carefully.\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eDeveloper is not included.\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eInstructions and shade names may be supplied in a different language.\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"margin-top: 14px; padding: 10px; border: 1px dashed #f2b6cc; border-radius: 8px; background: #fff6fa;\"\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eWhat’s included:\u003c\/strong\u003e 1 × DIA Light colour cream (50 ml).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eDeveloper:\u003c\/strong\u003e \u003cu\u003eNot included\u003c\/u\u003e (sold separately).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e Follow the manufacturer’s instructions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295834751128,"sku":"S42J9DKL","price":11.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_161c504d-a8a8-4db5-9793-1a23f1e44fe6.jpg?v=1759920466"},{"product_id":"dia-light-6-13","title":"L’Oréal Professionnel DIA Light 6,13","description":"\u003cdiv style=\"font-family: Arial, sans-serif; color: #333; font-size: 14px; line-height: 1.5; background: #fff8fa; padding: 20px; border-radius: 12px;\"\u003e\n\u003ch1 style=\"color: #d63384; font-size: 20px; text-align: center;\"\u003eL’Oréal Professionnel DIA Light – Semi-Permanent Tone-on-Tone Colour\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L’Oréal Professionnel\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLine:\u003c\/strong\u003e DIA Light\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShade: \u003c\/strong\u003e6,13\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBarcode: \u003c\/strong\u003e3474637004972\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Semi-permanent, acidic tone-on-tone\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50 ml\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 25px; padding: 15px; border: 1px solid #f2b6cc; border-radius: 10px; background: #fff;\"\u003e\n\u003ch2 style=\"color: #d63384; text-align: center; font-size: 18px;\"\u003eGlossy, luminous reflects with vinyl shine\u003c\/h2\u003e\n\u003cp style=\"text-align: center; font-weight: bold;\"\u003eAcidic tone-on-tone colour that respects the hair’s condition\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eCoverage \u0026amp; Lift\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeposits tone only\u003c\/strong\u003e – zero lift.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo white hair coverage\u003c\/strong\u003e (zero coverage of white hair).\u003c\/li\u003e\n\u003cli\u003eIdeal for previously sensitised or coloured hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eDurability\u003c\/h3\u003e\n\u003cp\u003eUp to \u003cstrong\u003e4 weeks\u003c\/strong\u003e (gradually fades to a natural-looking finish).\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eDevelopment Time\u003c\/h3\u003e\n\u003cp\u003eUp to \u003cstrong\u003e20 minutes\u003c\/strong\u003e. Total service time may vary depending on the professional service.\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eFeatures \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eCreates \u003cstrong\u003eglossy, luminous reflects\u003c\/strong\u003e with a vinyl-like shine.\u003c\/li\u003e\n\u003cli\u003eRespects the hair fibre for a \u003cstrong\u003ehealthy-looking\u003c\/strong\u003e finish.\u003c\/li\u003e\n\u003cli\u003ePerfect to \u003cstrong\u003erefresh colour\u003c\/strong\u003e and top up vibrancy between permanent services.\u003c\/li\u003e\n\u003cli\u003eGreat for adding subtle richness or gloss to natural hair.\u003c\/li\u003e\n\u003cli\u003eFast processing – ideal for clients short on time.\u003c\/li\u003e\n\u003cli\u003eAllows truly \u003cstrong\u003epersonalised, tailor-made\u003c\/strong\u003e colour by your hairdresser.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eHow to Use (for professionals)\u003c\/h3\u003e\n\u003col style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003ePrepare in a non-metallic bowl. Mix according to manufacturer guidance for DIA Light services.\u003c\/li\u003e\n\u003cli\u003eApply to dry, unwashed hair. Section for even saturation.\u003c\/li\u003e\n\u003cli\u003eProcess for up to \u003cstrong\u003e20 minutes\u003c\/strong\u003e depending on desired result.\u003c\/li\u003e\n\u003cli\u003eEmulsify, then rinse thoroughly until water runs clear.\u003c\/li\u003e\n\u003cli\u003eFinish with appropriate post-colour care.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eSafety \u0026amp; Patch Test\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eA hair colourant can cause an allergic reaction.\u003c\/li\u003e\n\u003cli\u003eWe recommend a \u003cstrong\u003eskin allergy test 48 hours\u003c\/strong\u003e before colouring.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFor professional use only.\u003c\/strong\u003e If you’re not a professional, you use at your own risk and accept all liability for usage and results.\u003c\/li\u003e\n\u003cli\u003eResults may vary depending on your hair colour and development time.\u003c\/li\u003e\n\u003cli\u003eRead instructions and safety warnings carefully.\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eDeveloper is not included.\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eInstructions and shade names may be supplied in a different language.\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"margin-top: 14px; padding: 10px; border: 1px dashed #f2b6cc; border-radius: 8px; background: #fff6fa;\"\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eWhat’s included:\u003c\/strong\u003e 1 × DIA Light colour cream (50 ml).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eDeveloper:\u003c\/strong\u003e \u003cu\u003eNot included\u003c\/u\u003e (sold separately).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e Follow the manufacturer’s instructions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295834783896,"sku":"9TCQHXMG","price":10.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_8e976c0f-1fe8-456e-8382-6635b380be69.jpg?v=1759920474"},{"product_id":"dia-light-6-3","title":"L’Oréal Professionnel DIA Light 6,3","description":"\u003cdiv style=\"font-family: Arial, sans-serif; color: #333; font-size: 14px; line-height: 1.5; background: #fff8fa; padding: 20px; border-radius: 12px;\"\u003e\n\u003ch1 style=\"color: #d63384; font-size: 20px; text-align: center;\"\u003eL’Oréal Professionnel DIA Light – Semi-Permanent Tone-on-Tone Colour\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L’Oréal Professionnel\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLine:\u003c\/strong\u003e DIA Light\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShade: \u003c\/strong\u003e6,3\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBarcode: \u003c\/strong\u003e3474630400900\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Semi-permanent, acidic tone-on-tone\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50 ml\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 25px; padding: 15px; border: 1px solid #f2b6cc; border-radius: 10px; background: #fff;\"\u003e\n\u003ch2 style=\"color: #d63384; text-align: center; font-size: 18px;\"\u003eGlossy, luminous reflects with vinyl shine\u003c\/h2\u003e\n\u003cp style=\"text-align: center; font-weight: bold;\"\u003eAcidic tone-on-tone colour that respects the hair’s condition\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eCoverage \u0026amp; Lift\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeposits tone only\u003c\/strong\u003e – zero lift.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo white hair coverage\u003c\/strong\u003e (zero coverage of white hair).\u003c\/li\u003e\n\u003cli\u003eIdeal for previously sensitised or coloured hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eDurability\u003c\/h3\u003e\n\u003cp\u003eUp to \u003cstrong\u003e4 weeks\u003c\/strong\u003e (gradually fades to a natural-looking finish).\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eDevelopment Time\u003c\/h3\u003e\n\u003cp\u003eUp to \u003cstrong\u003e20 minutes\u003c\/strong\u003e. Total service time may vary depending on the professional service.\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eFeatures \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eCreates \u003cstrong\u003eglossy, luminous reflects\u003c\/strong\u003e with a vinyl-like shine.\u003c\/li\u003e\n\u003cli\u003eRespects the hair fibre for a \u003cstrong\u003ehealthy-looking\u003c\/strong\u003e finish.\u003c\/li\u003e\n\u003cli\u003ePerfect to \u003cstrong\u003erefresh colour\u003c\/strong\u003e and top up vibrancy between permanent services.\u003c\/li\u003e\n\u003cli\u003eGreat for adding subtle richness or gloss to natural hair.\u003c\/li\u003e\n\u003cli\u003eFast processing – ideal for clients short on time.\u003c\/li\u003e\n\u003cli\u003eAllows truly \u003cstrong\u003epersonalised, tailor-made\u003c\/strong\u003e colour by your hairdresser.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eHow to Use (for professionals)\u003c\/h3\u003e\n\u003col style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003ePrepare in a non-metallic bowl. Mix according to manufacturer guidance for DIA Light services.\u003c\/li\u003e\n\u003cli\u003eApply to dry, unwashed hair. Section for even saturation.\u003c\/li\u003e\n\u003cli\u003eProcess for up to \u003cstrong\u003e20 minutes\u003c\/strong\u003e depending on desired result.\u003c\/li\u003e\n\u003cli\u003eEmulsify, then rinse thoroughly until water runs clear.\u003c\/li\u003e\n\u003cli\u003eFinish with appropriate post-colour care.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eSafety \u0026amp; Patch Test\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eA hair colourant can cause an allergic reaction.\u003c\/li\u003e\n\u003cli\u003eWe recommend a \u003cstrong\u003eskin allergy test 48 hours\u003c\/strong\u003e before colouring.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFor professional use only.\u003c\/strong\u003e If you’re not a professional, you use at your own risk and accept all liability for usage and results.\u003c\/li\u003e\n\u003cli\u003eResults may vary depending on your hair colour and development time.\u003c\/li\u003e\n\u003cli\u003eRead instructions and safety warnings carefully.\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eDeveloper is not included.\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eInstructions and shade names may be supplied in a different language.\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"margin-top: 14px; padding: 10px; border: 1px dashed #f2b6cc; border-radius: 8px; background: #fff6fa;\"\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eWhat’s included:\u003c\/strong\u003e 1 × DIA Light colour cream (50 ml).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eDeveloper:\u003c\/strong\u003e \u003cu\u003eNot included\u003c\/u\u003e (sold separately).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e Follow the manufacturer’s instructions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295834816664,"sku":"2DCENIS9","price":9.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_0ef2ec8e-26af-4274-8218-46cc173f2833.jpg?v=1759920484"},{"product_id":"dia-light-6-46","title":"L’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 6,46 -50 ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eL’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 6,46 -50 ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oreal Paris\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 3474637005191\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Gel-Creme\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Spain\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Ammonia-Free, Tone-on-Tone, Professional, Glossing, No Lift\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional demi-permanent hair colour designed to tone, refresh and enhance the hair with a glossy-looking finish.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Professionnel DIA Light features an acidic gel-crème formula that is suitable for sensitised, colour-treated and pre-lightened hair.\u003c\/p\u003e\n\u003cp\u003eThe ammonia-free formula helps deliver luminous tone-on-tone colour results without lift.\u003c\/p\u003e\n\u003cp\u003eIdeal for refreshing lengths and ends, neutralising unwanted undertones and creating soft, natural-looking colour results.\u003c\/p\u003e\n\u003cp\u003eThe 50ml tube size is suitable for professional salon use across a wide range of shades and toning services.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended L’Oréal DIA developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eApply to suitable hair sections depending on the required toning or colour-refresh service.\u003c\/p\u003e\n\u003cp\u003eIdeal for glossing, toning pre-lightened hair, refreshing faded colour and enhancing cosmetic colour results.\u003c\/p\u003e\n\u003cp\u003eProcessing time should be adjusted depending on the starting base, hair condition and desired tone result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent tone-on-tone hair colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eAcidic gel-crème technology.\u003c\/li\u003e\n\u003cli\u003eNo lift formula designed for tonal enhancement.\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitised, colour-treated and pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eHelps provide glossy and luminous-looking colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295834849432,"sku":"5ULDEYJS","price":9.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_98e4407c-6b80-43c2-93cb-77dbf003c470.jpg?v=1759920491"},{"product_id":"dia-light-7","title":"L’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 7 -50 ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eL’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 7 -50 ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oreal Paris\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 3474630442160\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Gel-Creme\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Spain\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Ammonia-Free, Tone-on-Tone, Professional, Glossing, No Lift\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional demi-permanent hair colour designed to tone, refresh and enhance the hair with a glossy-looking finish.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Professionnel DIA Light features an acidic gel-crème formula that is suitable for sensitised, colour-treated and pre-lightened hair.\u003c\/p\u003e\n\u003cp\u003eThe ammonia-free formula helps deliver luminous tone-on-tone colour results without lift.\u003c\/p\u003e\n\u003cp\u003eIdeal for refreshing lengths and ends, neutralising unwanted undertones and creating soft, natural-looking colour results.\u003c\/p\u003e\n\u003cp\u003eThe 50ml tube size is suitable for professional salon use across a wide range of shades and toning services.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended L’Oréal DIA developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eApply to suitable hair sections depending on the required toning or colour-refresh service.\u003c\/p\u003e\n\u003cp\u003eIdeal for glossing, toning pre-lightened hair, refreshing faded colour and enhancing cosmetic colour results.\u003c\/p\u003e\n\u003cp\u003eProcessing time should be adjusted depending on the starting base, hair condition and desired tone result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent tone-on-tone hair colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eAcidic gel-crème technology.\u003c\/li\u003e\n\u003cli\u003eNo lift formula designed for tonal enhancement.\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitised, colour-treated and pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eHelps provide glossy and luminous-looking colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295834882200,"sku":"ZD5BV7WJ","price":10.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_0a22e51c-9b14-445c-ba9b-2d9c7c883cc3.jpg?v=1759920514"},{"product_id":"dia-light-7-23","title":"L’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 7,23 -50 ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eL’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 7,23 -50 ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oreal Paris\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 3474637004934\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Gel-Creme\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Spain\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Ammonia-Free, Tone-on-Tone, Professional, Glossing, No Lift\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional demi-permanent hair colour designed to tone, refresh and enhance the hair with a glossy-looking finish.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Professionnel DIA Light features an acidic gel-crème formula that is suitable for sensitised, colour-treated and pre-lightened hair.\u003c\/p\u003e\n\u003cp\u003eThe ammonia-free formula helps deliver luminous tone-on-tone colour results without lift.\u003c\/p\u003e\n\u003cp\u003eIdeal for refreshing lengths and ends, neutralising unwanted undertones and creating soft, natural-looking colour results.\u003c\/p\u003e\n\u003cp\u003eThe 50ml tube size is suitable for professional salon use across a wide range of shades and toning services.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended L’Oréal DIA developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eApply to suitable hair sections depending on the required toning or colour-refresh service.\u003c\/p\u003e\n\u003cp\u003eIdeal for glossing, toning pre-lightened hair, refreshing faded colour and enhancing cosmetic colour results.\u003c\/p\u003e\n\u003cp\u003eProcessing time should be adjusted depending on the starting base, hair condition and desired tone result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent tone-on-tone hair colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eAcidic gel-crème technology.\u003c\/li\u003e\n\u003cli\u003eNo lift formula designed for tonal enhancement.\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitised, colour-treated and pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eHelps provide glossy and luminous-looking colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295835078808,"sku":"EV8X73JI","price":10.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_13512bf2-f557-4307-b024-27b9c4998443.jpg?v=1759920514"},{"product_id":"dia-light-7-31","title":"L’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 7,31 -50 ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eL’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 7,31 -50 ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oreal Paris\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 3474637004293\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Gel-Creme\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Spain\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Ammonia-Free, Tone-on-Tone, Professional, Glossing, No Lift\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional demi-permanent hair colour designed to tone, refresh and enhance the hair with a glossy-looking finish.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Professionnel DIA Light features an acidic gel-crème formula that is suitable for sensitised, colour-treated and pre-lightened hair.\u003c\/p\u003e\n\u003cp\u003eThe ammonia-free formula helps deliver luminous tone-on-tone colour results without lift.\u003c\/p\u003e\n\u003cp\u003eIdeal for refreshing lengths and ends, neutralising unwanted undertones and creating soft, natural-looking colour results.\u003c\/p\u003e\n\u003cp\u003eThe 50ml tube size is suitable for professional salon use across a wide range of shades and toning services.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended L’Oréal DIA developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eApply to suitable hair sections depending on the required toning or colour-refresh service.\u003c\/p\u003e\n\u003cp\u003eIdeal for glossing, toning pre-lightened hair, refreshing faded colour and enhancing cosmetic colour results.\u003c\/p\u003e\n\u003cp\u003eProcessing time should be adjusted depending on the starting base, hair condition and desired tone result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent tone-on-tone hair colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eAcidic gel-crème technology.\u003c\/li\u003e\n\u003cli\u003eNo lift formula designed for tonal enhancement.\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitised, colour-treated and pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eHelps provide glossy and luminous-looking colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295835209880,"sku":"CRWE0F1S","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_cd1ef81b-5059-4d16-a2a1-4d6c0ae21d6c.jpg?v=1759920544"},{"product_id":"dia-light-7-40","title":"L’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 7,40 -50 ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eL’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 7,40 -50 ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oreal Paris\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 3474637004019\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Gel-Creme\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Spain\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Ammonia-Free, Tone-on-Tone, Professional, Glossing, No Lift\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional demi-permanent hair colour designed to tone, refresh and enhance the hair with a glossy-looking finish.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Professionnel DIA Light features an acidic gel-crème formula that is suitable for sensitised, colour-treated and pre-lightened hair.\u003c\/p\u003e\n\u003cp\u003eThe ammonia-free formula helps deliver luminous tone-on-tone colour results without lift.\u003c\/p\u003e\n\u003cp\u003eIdeal for refreshing lengths and ends, neutralising unwanted undertones and creating soft, natural-looking colour results.\u003c\/p\u003e\n\u003cp\u003eThe 50ml tube size is suitable for professional salon use across a wide range of shades and toning services.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended L’Oréal DIA developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eApply to suitable hair sections depending on the required toning or colour-refresh service.\u003c\/p\u003e\n\u003cp\u003eIdeal for glossing, toning pre-lightened hair, refreshing faded colour and enhancing cosmetic colour results.\u003c\/p\u003e\n\u003cp\u003eProcessing time should be adjusted depending on the starting base, hair condition and desired tone result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent tone-on-tone hair colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eAcidic gel-crème technology.\u003c\/li\u003e\n\u003cli\u003eNo lift formula designed for tonal enhancement.\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitised, colour-treated and pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eHelps provide glossy and luminous-looking colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295835275416,"sku":"X358CHUF","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_6c5b477f-1ccd-4a5d-ad21-3f3b0d70e9c0.jpg?v=1759920544"},{"product_id":"dia-light-7-43","title":"L’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 7,43 -50 ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eL’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 7,43 -50 ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oreal Paris\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 3474637004057\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Gel-Creme\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Spain\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Ammonia-Free, Tone-on-Tone, Professional, Glossing, No Lift\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional demi-permanent hair colour designed to tone, refresh and enhance the hair with a glossy-looking finish.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Professionnel DIA Light features an acidic gel-crème formula that is suitable for sensitised, colour-treated and pre-lightened hair.\u003c\/p\u003e\n\u003cp\u003eThe ammonia-free formula helps deliver luminous tone-on-tone colour results without lift.\u003c\/p\u003e\n\u003cp\u003eIdeal for refreshing lengths and ends, neutralising unwanted undertones and creating soft, natural-looking colour results.\u003c\/p\u003e\n\u003cp\u003eThe 50ml tube size is suitable for professional salon use across a wide range of shades and toning services.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended L’Oréal DIA developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eApply to suitable hair sections depending on the required toning or colour-refresh service.\u003c\/p\u003e\n\u003cp\u003eIdeal for glossing, toning pre-lightened hair, refreshing faded colour and enhancing cosmetic colour results.\u003c\/p\u003e\n\u003cp\u003eProcessing time should be adjusted depending on the starting base, hair condition and desired tone result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent tone-on-tone hair colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eAcidic gel-crème technology.\u003c\/li\u003e\n\u003cli\u003eNo lift formula designed for tonal enhancement.\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitised, colour-treated and pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eHelps provide glossy and luminous-looking colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295835373720,"sku":"VP93Z6SX","price":9.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_8ca9eb53-6f65-4945-bcf1-7cd916a46ad5.jpg?v=1759920549"},{"product_id":"dia-light-7-8","title":"L’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 7,8 -50 ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eL’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 7,8 -50 ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oreal Paris\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 3474637004491\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Gel-Creme\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Spain\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Ammonia-Free, Tone-on-Tone, Professional, Glossing, No Lift\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional demi-permanent hair colour designed to tone, refresh and enhance the hair with a glossy-looking finish.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Professionnel DIA Light features an acidic gel-crème formula that is suitable for sensitised, colour-treated and pre-lightened hair.\u003c\/p\u003e\n\u003cp\u003eThe ammonia-free formula helps deliver luminous tone-on-tone colour results without lift.\u003c\/p\u003e\n\u003cp\u003eIdeal for refreshing lengths and ends, neutralising unwanted undertones and creating soft, natural-looking colour results.\u003c\/p\u003e\n\u003cp\u003eThe 50ml tube size is suitable for professional salon use across a wide range of shades and toning services.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended L’Oréal DIA developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eApply to suitable hair sections depending on the required toning or colour-refresh service.\u003c\/p\u003e\n\u003cp\u003eIdeal for glossing, toning pre-lightened hair, refreshing faded colour and enhancing cosmetic colour results.\u003c\/p\u003e\n\u003cp\u003eProcessing time should be adjusted depending on the starting base, hair condition and desired tone result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent tone-on-tone hair colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eAcidic gel-crème technology.\u003c\/li\u003e\n\u003cli\u003eNo lift formula designed for tonal enhancement.\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitised, colour-treated and pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eHelps provide glossy and luminous-looking colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295835504792,"sku":"IEJTFS2B","price":9.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_96dc8872-3e02-4443-bb24-2851e5647fe5.jpg?v=1759920558"},{"product_id":"dia-light-8","title":"L’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 8 -50 ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eL’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 8 -50 ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oreal Paris\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 3474630400092\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Gel-Creme\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Spain\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Ammonia-Free, Tone-on-Tone, Professional, Glossing, No Lift\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional demi-permanent hair colour designed to tone, refresh and enhance the hair with a glossy-looking finish.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Professionnel DIA Light features an acidic gel-crème formula that is suitable for sensitised, colour-treated and pre-lightened hair.\u003c\/p\u003e\n\u003cp\u003eThe ammonia-free formula helps deliver luminous tone-on-tone colour results without lift.\u003c\/p\u003e\n\u003cp\u003eIdeal for refreshing lengths and ends, neutralising unwanted undertones and creating soft, natural-looking colour results.\u003c\/p\u003e\n\u003cp\u003eThe 50ml tube size is suitable for professional salon use across a wide range of shades and toning services.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended L’Oréal DIA developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eApply to suitable hair sections depending on the required toning or colour-refresh service.\u003c\/p\u003e\n\u003cp\u003eIdeal for glossing, toning pre-lightened hair, refreshing faded colour and enhancing cosmetic colour results.\u003c\/p\u003e\n\u003cp\u003eProcessing time should be adjusted depending on the starting base, hair condition and desired tone result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent tone-on-tone hair colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eAcidic gel-crème technology.\u003c\/li\u003e\n\u003cli\u003eNo lift formula designed for tonal enhancement.\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitised, colour-treated and pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eHelps provide glossy and luminous-looking colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295835570328,"sku":"8U2YPE6R","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_dfe79560-ba8c-4d28-92f1-ff1ab16f8fbe.jpg?v=1759920578"},{"product_id":"dia-light-8-34","title":"L’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 8,34 -50 ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eL’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 8,34 -50 ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oreal Paris\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 3474637004385\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Gel-Creme\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Spain\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Ammonia-Free, Tone-on-Tone, Professional, Glossing, No Lift\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional demi-permanent hair colour designed to tone, refresh and enhance the hair with a glossy-looking finish.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Professionnel DIA Light features an acidic gel-crème formula that is suitable for sensitised, colour-treated and pre-lightened hair.\u003c\/p\u003e\n\u003cp\u003eThe ammonia-free formula helps deliver luminous tone-on-tone colour results without lift.\u003c\/p\u003e\n\u003cp\u003eIdeal for refreshing lengths and ends, neutralising unwanted undertones and creating soft, natural-looking colour results.\u003c\/p\u003e\n\u003cp\u003eThe 50ml tube size is suitable for professional salon use across a wide range of shades and toning services.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended L’Oréal DIA developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eApply to suitable hair sections depending on the required toning or colour-refresh service.\u003c\/p\u003e\n\u003cp\u003eIdeal for glossing, toning pre-lightened hair, refreshing faded colour and enhancing cosmetic colour results.\u003c\/p\u003e\n\u003cp\u003eProcessing time should be adjusted depending on the starting base, hair condition and desired tone result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent tone-on-tone hair colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eAcidic gel-crème technology.\u003c\/li\u003e\n\u003cli\u003eNo lift formula designed for tonal enhancement.\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitised, colour-treated and pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eHelps provide glossy and luminous-looking colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295835603096,"sku":"CLM0VZ79","price":9.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_6b959b35-77ab-4909-9688-ee0f127f8e35.jpg?v=1759920588"},{"product_id":"dia-light-9-02","title":"L’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 9,02 -50 ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eL’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 9,02 -50 ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oreal Paris\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 3474637003135\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Gel-Creme\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Spain\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Ammonia-Free, Tone-on-Tone, Professional, Glossing, No Lift\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional demi-permanent hair colour designed to tone, refresh and enhance the hair with a glossy-looking finish.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Professionnel DIA Light features an acidic gel-crème formula that is suitable for sensitised, colour-treated and pre-lightened hair.\u003c\/p\u003e\n\u003cp\u003eThe ammonia-free formula helps deliver luminous tone-on-tone colour results without lift.\u003c\/p\u003e\n\u003cp\u003eIdeal for refreshing lengths and ends, neutralising unwanted undertones and creating soft, natural-looking colour results.\u003c\/p\u003e\n\u003cp\u003eThe 50ml tube size is suitable for professional salon use across a wide range of shades and toning services.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended L’Oréal DIA developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eApply to suitable hair sections depending on the required toning or colour-refresh service.\u003c\/p\u003e\n\u003cp\u003eIdeal for glossing, toning pre-lightened hair, refreshing faded colour and enhancing cosmetic colour results.\u003c\/p\u003e\n\u003cp\u003eProcessing time should be adjusted depending on the starting base, hair condition and desired tone result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent tone-on-tone hair colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eAcidic gel-crème technology.\u003c\/li\u003e\n\u003cli\u003eNo lift formula designed for tonal enhancement.\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitised, colour-treated and pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eHelps provide glossy and luminous-looking colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295835635864,"sku":"XO4CAJIN","price":10.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_5585afd9-12f1-4ab8-9424-8bdbc5178261.jpg?v=1759920591"},{"product_id":"dia-light-9-03","title":"L’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 9,03 -50 ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eL’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 9,03 -50 ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oreal Paris\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 3474630400603\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Gel-Creme\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Spain\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Ammonia-Free, Tone-on-Tone, Professional, Glossing, No Lift\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional demi-permanent hair colour designed to tone, refresh and enhance the hair with a glossy-looking finish.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Professionnel DIA Light features an acidic gel-crème formula that is suitable for sensitised, colour-treated and pre-lightened hair.\u003c\/p\u003e\n\u003cp\u003eThe ammonia-free formula helps deliver luminous tone-on-tone colour results without lift.\u003c\/p\u003e\n\u003cp\u003eIdeal for refreshing lengths and ends, neutralising unwanted undertones and creating soft, natural-looking colour results.\u003c\/p\u003e\n\u003cp\u003eThe 50ml tube size is suitable for professional salon use across a wide range of shades and toning services.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended L’Oréal DIA developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eApply to suitable hair sections depending on the required toning or colour-refresh service.\u003c\/p\u003e\n\u003cp\u003eIdeal for glossing, toning pre-lightened hair, refreshing faded colour and enhancing cosmetic colour results.\u003c\/p\u003e\n\u003cp\u003eProcessing time should be adjusted depending on the starting base, hair condition and desired tone result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent tone-on-tone hair colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eAcidic gel-crème technology.\u003c\/li\u003e\n\u003cli\u003eNo lift formula designed for tonal enhancement.\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitised, colour-treated and pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eHelps provide glossy and luminous-looking colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295835668632,"sku":"V7HDZ2IB","price":9.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_8069a76e-e933-4afb-a420-ac5fcdeccf21.jpg?v=1759920665"},{"product_id":"dia-light-9-11","title":"L’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 9,11 -50 ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eL’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 9,11 -50 ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oreal Paris\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 3474637003333\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Gel-Creme\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Spain\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Ammonia-Free, Tone-on-Tone, Professional, Glossing, No Lift\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional demi-permanent hair colour designed to tone, refresh and enhance the hair with a glossy-looking finish.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Professionnel DIA Light features an acidic gel-crème formula that is suitable for sensitised, colour-treated and pre-lightened hair.\u003c\/p\u003e\n\u003cp\u003eThe ammonia-free formula helps deliver luminous tone-on-tone colour results without lift.\u003c\/p\u003e\n\u003cp\u003eIdeal for refreshing lengths and ends, neutralising unwanted undertones and creating soft, natural-looking colour results.\u003c\/p\u003e\n\u003cp\u003eThe 50ml tube size is suitable for professional salon use across a wide range of shades and toning services.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended L’Oréal DIA developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eApply to suitable hair sections depending on the required toning or colour-refresh service.\u003c\/p\u003e\n\u003cp\u003eIdeal for glossing, toning pre-lightened hair, refreshing faded colour and enhancing cosmetic colour results.\u003c\/p\u003e\n\u003cp\u003eProcessing time should be adjusted depending on the starting base, hair condition and desired tone result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent tone-on-tone hair colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eAcidic gel-crème technology.\u003c\/li\u003e\n\u003cli\u003eNo lift formula designed for tonal enhancement.\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitised, colour-treated and pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eHelps provide glossy and luminous-looking colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295835701400,"sku":"GTQYV3A9","price":10.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_121edbc2-a14c-4549-a25b-ac0b8ab82aee.jpg?v=1759920689"},{"product_id":"dia-light-9-12","title":"L’Oréal Professionnel DIA Light 9,12","description":"\u003cdiv style=\"font-family: Arial, sans-serif; color: #333; font-size: 14px; line-height: 1.5; background: #fff8fa; padding: 20px; border-radius: 12px;\"\u003e\n\u003ch1 style=\"color: #d63384; font-size: 20px; text-align: center;\"\u003eL’Oréal Professionnel DIA Light – Semi-Permanent Tone-on-Tone Colour\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L’Oréal Professionnel\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLine:\u003c\/strong\u003e DIA Light\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShade: \u003c\/strong\u003e9,11\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBarcode: \u003c\/strong\u003e3474637004736\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Semi-permanent, acidic tone-on-tone\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50 ml\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 25px; padding: 15px; border: 1px solid #f2b6cc; border-radius: 10px; background: #fff;\"\u003e\n\u003ch2 style=\"color: #d63384; text-align: center; font-size: 18px;\"\u003eGlossy, luminous reflects with vinyl shine\u003c\/h2\u003e\n\u003cp style=\"text-align: center; font-weight: bold;\"\u003eAcidic tone-on-tone colour that respects the hair’s condition\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eCoverage \u0026amp; Lift\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeposits tone only\u003c\/strong\u003e – zero lift.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo white hair coverage\u003c\/strong\u003e (zero coverage of white hair).\u003c\/li\u003e\n\u003cli\u003eIdeal for previously sensitised or coloured hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eDurability\u003c\/h3\u003e\n\u003cp\u003eUp to \u003cstrong\u003e4 weeks\u003c\/strong\u003e (gradually fades to a natural-looking finish).\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eDevelopment Time\u003c\/h3\u003e\n\u003cp\u003eUp to \u003cstrong\u003e20 minutes\u003c\/strong\u003e. Total service time may vary depending on the professional service.\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eFeatures \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eCreates \u003cstrong\u003eglossy, luminous reflects\u003c\/strong\u003e with a vinyl-like shine.\u003c\/li\u003e\n\u003cli\u003eRespects the hair fibre for a \u003cstrong\u003ehealthy-looking\u003c\/strong\u003e finish.\u003c\/li\u003e\n\u003cli\u003ePerfect to \u003cstrong\u003erefresh colour\u003c\/strong\u003e and top up vibrancy between permanent services.\u003c\/li\u003e\n\u003cli\u003eGreat for adding subtle richness or gloss to natural hair.\u003c\/li\u003e\n\u003cli\u003eFast processing – ideal for clients short on time.\u003c\/li\u003e\n\u003cli\u003eAllows truly \u003cstrong\u003epersonalised, tailor-made\u003c\/strong\u003e colour by your hairdresser.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eHow to Use (for professionals)\u003c\/h3\u003e\n\u003col style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003ePrepare in a non-metallic bowl. Mix according to manufacturer guidance for DIA Light services.\u003c\/li\u003e\n\u003cli\u003eApply to dry, unwashed hair. Section for even saturation.\u003c\/li\u003e\n\u003cli\u003eProcess for up to \u003cstrong\u003e20 minutes\u003c\/strong\u003e depending on desired result.\u003c\/li\u003e\n\u003cli\u003eEmulsify, then rinse thoroughly until water runs clear.\u003c\/li\u003e\n\u003cli\u003eFinish with appropriate post-colour care.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eSafety \u0026amp; Patch Test\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eA hair colourant can cause an allergic reaction.\u003c\/li\u003e\n\u003cli\u003eWe recommend a \u003cstrong\u003eskin allergy test 48 hours\u003c\/strong\u003e before colouring.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFor professional use only.\u003c\/strong\u003e If you’re not a professional, you use at your own risk and accept all liability for usage and results.\u003c\/li\u003e\n\u003cli\u003eResults may vary depending on your hair colour and development time.\u003c\/li\u003e\n\u003cli\u003eRead instructions and safety warnings carefully.\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eDeveloper is not included.\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eInstructions and shade names may be supplied in a different language.\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"margin-top: 14px; padding: 10px; border: 1px dashed #f2b6cc; border-radius: 8px; background: #fff6fa;\"\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eWhat’s included:\u003c\/strong\u003e 1 × DIA Light colour cream (50 ml).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eDeveloper:\u003c\/strong\u003e \u003cu\u003eNot included\u003c\/u\u003e (sold separately).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e Follow the manufacturer’s instructions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295835734168,"sku":"CKIS8Q6Z","price":10.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_48748f46-12c1-4414-b766-afca1638467e.jpg?v=1759920742"},{"product_id":"dia-light-4","title":"L’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 4 -50 ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eL’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 4 -50 ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oreal Paris\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 3474637003692\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Gel-Creme\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Spain\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Ammonia-Free, Tone-on-Tone, Professional, Glossing, No Lift\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional demi-permanent hair colour designed to tone, refresh and enhance the hair with a glossy-looking finish.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Professionnel DIA Light features an acidic gel-crème formula that is suitable for sensitised, colour-treated and pre-lightened hair.\u003c\/p\u003e\n\u003cp\u003eThe ammonia-free formula helps deliver luminous tone-on-tone colour results without lift.\u003c\/p\u003e\n\u003cp\u003eIdeal for refreshing lengths and ends, neutralising unwanted undertones and creating soft, natural-looking colour results.\u003c\/p\u003e\n\u003cp\u003eThe 50ml tube size is suitable for professional salon use across a wide range of shades and toning services.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended L’Oréal DIA developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eApply to suitable hair sections depending on the required toning or colour-refresh service.\u003c\/p\u003e\n\u003cp\u003eIdeal for glossing, toning pre-lightened hair, refreshing faded colour and enhancing cosmetic colour results.\u003c\/p\u003e\n\u003cp\u003eProcessing time should be adjusted depending on the starting base, hair condition and desired tone result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent tone-on-tone hair colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eAcidic gel-crème technology.\u003c\/li\u003e\n\u003cli\u003eNo lift formula designed for tonal enhancement.\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitised, colour-treated and pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eHelps provide glossy and luminous-looking colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295858376856,"sku":"C94DNSXM","price":12.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_56d87a59-2f89-48fb-8cfc-f9249c7c1f6d.jpg?v=1759922219"},{"product_id":"dia-light-9-13","title":"L’Oréal Professionnel DIA Light 9,13","description":"\u003cdiv style=\"font-family: Arial, sans-serif; color: #333; font-size: 14px; line-height: 1.5; background: #fff8fa; padding: 20px; border-radius: 12px;\"\u003e\n\u003ch1 style=\"color: #d63384; font-size: 20px; text-align: center;\"\u003eL’Oréal Professionnel DIA Light – Semi-Permanent Tone-on-Tone Colour\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L’Oréal Professionnel\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLine:\u003c\/strong\u003e DIA Light\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShade: \u003c\/strong\u003e9,13\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBarcode: \u003c\/strong\u003e3474637004774\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Semi-permanent, acidic tone-on-tone\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50 ml\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 25px; padding: 15px; border: 1px solid #f2b6cc; border-radius: 10px; background: #fff;\"\u003e\n\u003ch2 style=\"color: #d63384; text-align: center; font-size: 18px;\"\u003eGlossy, luminous reflects with vinyl shine\u003c\/h2\u003e\n\u003cp style=\"text-align: center; font-weight: bold;\"\u003eAcidic tone-on-tone colour that respects the hair’s condition\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eCoverage \u0026amp; Lift\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeposits tone only\u003c\/strong\u003e – zero lift.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo white hair coverage\u003c\/strong\u003e (zero coverage of white hair).\u003c\/li\u003e\n\u003cli\u003eIdeal for previously sensitised or coloured hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eDurability\u003c\/h3\u003e\n\u003cp\u003eUp to \u003cstrong\u003e4 weeks\u003c\/strong\u003e (gradually fades to a natural-looking finish).\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eDevelopment Time\u003c\/h3\u003e\n\u003cp\u003eUp to \u003cstrong\u003e20 minutes\u003c\/strong\u003e. Total service time may vary depending on the professional service.\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eFeatures \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eCreates \u003cstrong\u003eglossy, luminous reflects\u003c\/strong\u003e with a vinyl-like shine.\u003c\/li\u003e\n\u003cli\u003eRespects the hair fibre for a \u003cstrong\u003ehealthy-looking\u003c\/strong\u003e finish.\u003c\/li\u003e\n\u003cli\u003ePerfect to \u003cstrong\u003erefresh colour\u003c\/strong\u003e and top up vibrancy between permanent services.\u003c\/li\u003e\n\u003cli\u003eGreat for adding subtle richness or gloss to natural hair.\u003c\/li\u003e\n\u003cli\u003eFast processing – ideal for clients short on time.\u003c\/li\u003e\n\u003cli\u003eAllows truly \u003cstrong\u003epersonalised, tailor-made\u003c\/strong\u003e colour by your hairdresser.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eHow to Use (for professionals)\u003c\/h3\u003e\n\u003col style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003ePrepare in a non-metallic bowl. Mix according to manufacturer guidance for DIA Light services.\u003c\/li\u003e\n\u003cli\u003eApply to dry, unwashed hair. Section for even saturation.\u003c\/li\u003e\n\u003cli\u003eProcess for up to \u003cstrong\u003e20 minutes\u003c\/strong\u003e depending on desired result.\u003c\/li\u003e\n\u003cli\u003eEmulsify, then rinse thoroughly until water runs clear.\u003c\/li\u003e\n\u003cli\u003eFinish with appropriate post-colour care.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eSafety \u0026amp; Patch Test\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eA hair colourant can cause an allergic reaction.\u003c\/li\u003e\n\u003cli\u003eWe recommend a \u003cstrong\u003eskin allergy test 48 hours\u003c\/strong\u003e before colouring.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFor professional use only.\u003c\/strong\u003e If you’re not a professional, you use at your own risk and accept all liability for usage and results.\u003c\/li\u003e\n\u003cli\u003eResults may vary depending on your hair colour and development time.\u003c\/li\u003e\n\u003cli\u003eRead instructions and safety warnings carefully.\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eDeveloper is not included.\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eInstructions and shade names may be supplied in a different language.\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"margin-top: 14px; padding: 10px; border: 1px dashed #f2b6cc; border-radius: 8px; background: #fff6fa;\"\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eWhat’s included:\u003c\/strong\u003e 1 × DIA Light colour cream (50 ml).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eDeveloper:\u003c\/strong\u003e \u003cu\u003eNot included\u003c\/u\u003e (sold separately).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e Follow the manufacturer’s instructions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295858409624,"sku":"XANIPBZR","price":10.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_f107d6cc-39fd-46cf-9ab9-179ae3bebcce.jpg?v=1759922244"},{"product_id":"dia-light-9-21","title":"L’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 9,21 -50 ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eL’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 9,21 -50 ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oreal Paris\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 3474637002985\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Gel-Creme\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Spain\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Ammonia-Free, Tone-on-Tone, Professional, Glossing, No Lift\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional demi-permanent hair colour designed to tone, refresh and enhance the hair with a glossy-looking finish.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Professionnel DIA Light features an acidic gel-crème formula that is suitable for sensitised, colour-treated and pre-lightened hair.\u003c\/p\u003e\n\u003cp\u003eThe ammonia-free formula helps deliver luminous tone-on-tone colour results without lift.\u003c\/p\u003e\n\u003cp\u003eIdeal for refreshing lengths and ends, neutralising unwanted undertones and creating soft, natural-looking colour results.\u003c\/p\u003e\n\u003cp\u003eThe 50ml tube size is suitable for professional salon use across a wide range of shades and toning services.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended L’Oréal DIA developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eApply to suitable hair sections depending on the required toning or colour-refresh service.\u003c\/p\u003e\n\u003cp\u003eIdeal for glossing, toning pre-lightened hair, refreshing faded colour and enhancing cosmetic colour results.\u003c\/p\u003e\n\u003cp\u003eProcessing time should be adjusted depending on the starting base, hair condition and desired tone result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent tone-on-tone hair colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eAcidic gel-crème technology.\u003c\/li\u003e\n\u003cli\u003eNo lift formula designed for tonal enhancement.\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitised, colour-treated and pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eHelps provide glossy and luminous-looking colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295858442392,"sku":"6JZRXIWO","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_1_472df679-1692-49f9-a08b-44ae840b15fa.jpg?v=1759922255"},{"product_id":"dia-richesse-5-3","title":"L’Oréal Professionnel DIA Richesse 5,3","description":"\u003cdiv style=\"font-family: Arial, sans-serif; color: #333; font-size: 14px; line-height: 1.5; background: #fff8fa; padding: 20px; border-radius: 12px;\"\u003e\n\u003ch1 style=\"color: #d63384; font-size: 20px; text-align: center;\"\u003eL’Oréal Professionnel DIA Richesse – Tone-on-Tone Ammonia-Free Hair Colour\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L’Oréal Professionnel\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLine:\u003c\/strong\u003e DIA Richesse\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShade: \u003c\/strong\u003e5,3\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBarcode: \u003c\/strong\u003e3474630479074\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Semi-permanent, tone-on-tone (ammonia-free)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50 ml\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 25px; padding: 15px; border: 1px solid #f2b6cc; border-radius: 10px; background: #fff;\"\u003e\n\u003ch2 style=\"color: #d63384; text-align: center; font-size: 18px;\"\u003eRich, deep colour with exceptional softness \u0026amp; shine\u003c\/h2\u003e\n\u003cp style=\"text-align: center; font-weight: bold;\"\u003eAmmonia-free tone-on-tone colour for natural-looking results\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eCoverage \u0026amp; Lift\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eImproved white hair coverage – \u003cstrong\u003eup to 70%\u003c\/strong\u003e on base shades.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightening:\u003c\/strong\u003e Up to 1.5 levels with tailored intensity.\u003c\/li\u003e\n\u003cli\u003eIdeal for first-time colour clients or for blending away first grey hairs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eDurability\u003c\/h3\u003e\n\u003cp\u003eUp to \u003cstrong\u003e4 weeks\u003c\/strong\u003e of soft, natural colour with luminous shine.\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eDevelopment Time\u003c\/h3\u003e\n\u003cp\u003eUp to \u003cstrong\u003e20 minutes\u003c\/strong\u003e. Total service time may vary depending on your professional colourist’s technique.\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eFeatures \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eAmmonia-free formula with \u003cstrong\u003erich, deep reflects\u003c\/strong\u003e and a soft touch finish.\u003c\/li\u003e\n\u003cli\u003ePerfect for \u003cstrong\u003efirst-time colour clients\u003c\/strong\u003e or those seeking subtle enhancement.\u003c\/li\u003e\n\u003cli\u003eIdeal for \u003cstrong\u003eblending first greys\u003c\/strong\u003e with natural-looking coverage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShort development time\u003c\/strong\u003e – perfect for quick top-up colour services.\u003c\/li\u003e\n\u003cli\u003eLeaves hair \u003cstrong\u003eglossy, conditioned, and vibrant\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eCan also be used as a \u003cstrong\u003eclear gloss\u003c\/strong\u003e for a dazzling, reflective shine finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eHow to Use (for professionals)\u003c\/h3\u003e\n\u003col style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eIn a non-metallic bowl, prepare the mixture following DIA Richesse guidelines.\u003c\/li\u003e\n\u003cli\u003eApply to dry, unwashed hair and section evenly for consistent coverage.\u003c\/li\u003e\n\u003cli\u003eProcess for up to \u003cstrong\u003e20 minutes\u003c\/strong\u003e based on the desired result.\u003c\/li\u003e\n\u003cli\u003eEmulsify, rinse thoroughly, and finish with appropriate post-colour care.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eSafety \u0026amp; Patch Test\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eA hair colourant can cause an allergic reaction.\u003c\/li\u003e\n\u003cli\u003eWe recommend a \u003cstrong\u003eskin allergy test 48 hours\u003c\/strong\u003e before colouring.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFor professional use only.\u003c\/strong\u003e If you are not a professional, you use at your own risk and accept all liability for usage and results.\u003c\/li\u003e\n\u003cli\u003eWe do not accept responsibility for any side effects or results. Performance may vary depending on hair colour and processing time.\u003c\/li\u003e\n\u003cli\u003eRead all safety warnings and manufacturer instructions carefully.\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eDeveloper is not included.\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eInstructions and shade names may appear in a different language.\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"margin-top: 14px; padding: 10px; border: 1px dashed #f2b6cc; border-radius: 8px; background: #fff6fa;\"\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eWhat’s included:\u003c\/strong\u003e 1 × DIA Richesse colour cream (50 ml).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eDeveloper:\u003c\/strong\u003e \u003cu\u003eNot included\u003c\/u\u003e (sold separately).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e Follow all instructions and safety guidelines before use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295858507928,"sku":"OJE7D2QL","price":9.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_fce78e8c-f068-4d96-904a-ae0736d8c43b.jpg?v=1759922265"},{"product_id":"dia-richesse-5-31","title":"L’Oréal Professionnel DIA Richesse 5,31","description":"\u003cdiv style=\"font-family: Arial, sans-serif; color: #333; font-size: 14px; line-height: 1.5; background: #fff8fa; padding: 20px; border-radius: 12px;\"\u003e\n\u003ch1 style=\"color: #d63384; font-size: 20px; text-align: center;\"\u003eL’Oréal Professionnel DIA Richesse – Tone-on-Tone Ammonia-Free Hair Colour\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L’Oréal Professionnel\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLine:\u003c\/strong\u003e DIA Richesse\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShade: \u003c\/strong\u003e5,31\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBarcode: \u003c\/strong\u003e3474630398597\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Semi-permanent, tone-on-tone (ammonia-free)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50 ml\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 25px; padding: 15px; border: 1px solid #f2b6cc; border-radius: 10px; background: #fff;\"\u003e\n\u003ch2 style=\"color: #d63384; text-align: center; font-size: 18px;\"\u003eRich, deep colour with exceptional softness \u0026amp; shine\u003c\/h2\u003e\n\u003cp style=\"text-align: center; font-weight: bold;\"\u003eAmmonia-free tone-on-tone colour for natural-looking results\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eCoverage \u0026amp; Lift\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eImproved white hair coverage – \u003cstrong\u003eup to 70%\u003c\/strong\u003e on base shades.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightening:\u003c\/strong\u003e Up to 1.5 levels with tailored intensity.\u003c\/li\u003e\n\u003cli\u003eIdeal for first-time colour clients or for blending away first grey hairs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eDurability\u003c\/h3\u003e\n\u003cp\u003eUp to \u003cstrong\u003e4 weeks\u003c\/strong\u003e of soft, natural colour with luminous shine.\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eDevelopment Time\u003c\/h3\u003e\n\u003cp\u003eUp to \u003cstrong\u003e20 minutes\u003c\/strong\u003e. Total service time may vary depending on your professional colourist’s technique.\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eFeatures \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eAmmonia-free formula with \u003cstrong\u003erich, deep reflects\u003c\/strong\u003e and a soft touch finish.\u003c\/li\u003e\n\u003cli\u003ePerfect for \u003cstrong\u003efirst-time colour clients\u003c\/strong\u003e or those seeking subtle enhancement.\u003c\/li\u003e\n\u003cli\u003eIdeal for \u003cstrong\u003eblending first greys\u003c\/strong\u003e with natural-looking coverage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShort development time\u003c\/strong\u003e – perfect for quick top-up colour services.\u003c\/li\u003e\n\u003cli\u003eLeaves hair \u003cstrong\u003eglossy, conditioned, and vibrant\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eCan also be used as a \u003cstrong\u003eclear gloss\u003c\/strong\u003e for a dazzling, reflective shine finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eHow to Use (for professionals)\u003c\/h3\u003e\n\u003col style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eIn a non-metallic bowl, prepare the mixture following DIA Richesse guidelines.\u003c\/li\u003e\n\u003cli\u003eApply to dry, unwashed hair and section evenly for consistent coverage.\u003c\/li\u003e\n\u003cli\u003eProcess for up to \u003cstrong\u003e20 minutes\u003c\/strong\u003e based on the desired result.\u003c\/li\u003e\n\u003cli\u003eEmulsify, rinse thoroughly, and finish with appropriate post-colour care.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eSafety \u0026amp; Patch Test\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eA hair colourant can cause an allergic reaction.\u003c\/li\u003e\n\u003cli\u003eWe recommend a \u003cstrong\u003eskin allergy test 48 hours\u003c\/strong\u003e before colouring.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFor professional use only.\u003c\/strong\u003e If you are not a professional, you use at your own risk and accept all liability for usage and results.\u003c\/li\u003e\n\u003cli\u003eWe do not accept responsibility for any side effects or results. Performance may vary depending on hair colour and processing time.\u003c\/li\u003e\n\u003cli\u003eRead all safety warnings and manufacturer instructions carefully.\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eDeveloper is not included.\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eInstructions and shade names may appear in a different language.\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"margin-top: 14px; padding: 10px; border: 1px dashed #f2b6cc; border-radius: 8px; background: #fff6fa;\"\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eWhat’s included:\u003c\/strong\u003e 1 × DIA Richesse colour cream (50 ml).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eDeveloper:\u003c\/strong\u003e \u003cu\u003eNot included\u003c\/u\u003e (sold separately).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e Follow all instructions and safety guidelines before use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295858540696,"sku":"6IA9Z7SO","price":9.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_0e662275-9926-4b39-b9d9-2f0c96ce0125.jpg?v=1759922276"},{"product_id":"dia-richesse-5-42","title":"L’Oréal Professionnel DIA Richesse Demi-Permanent Hair Colour 5,42 -50 ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eL’Oréal Professionnel DIA Richesse Demi-Permanent Hair Colour 5,42 -50 ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oreal Paris\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 3474630479678\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Cream\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Spain\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Ammonia-Free, Tone-on-Tone, Professional, Grey Blending, Colour Refresh\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional demi-permanent hair colour designed to enhance the natural hair tone with rich, deep reflects and a soft, glossy-looking finish.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Professionnel DIA Richesse features an ammonia-free tone-on-tone formula suitable for refreshing colour and creating natural-looking results.\u003c\/p\u003e\n\u003cp\u003eIdeal for first-time colouring, colour refreshing and blending the first grey hairs with a soft and luminous effect.\u003c\/p\u003e\n\u003cp\u003eThe formula is suitable for professional salon use and helps provide rich-looking tone results without permanent colour commitment.\u003c\/p\u003e\n\u003cp\u003eThe 50ml tube is suitable for a wide range of salon colouring services and shade applications.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended L’Oréal developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eApply to suitable hair sections depending on the required colour refresh or tone-on-tone service.\u003c\/p\u003e\n\u003cp\u003eSuitable for enhancing natural colour, refreshing faded lengths and blending early grey hair.\u003c\/p\u003e\n\u003cp\u003eProcessing time should be adjusted depending on the starting base, hair condition and desired shade result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent tone-on-tone hair colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eRich and deep reflects.\u003c\/li\u003e\n\u003cli\u003eHelps provide soft and glossy-looking results.\u003c\/li\u003e\n\u003cli\u003eSuitable for refreshing colour and blending first grey hairs.\u003c\/li\u003e\n\u003cli\u003eProfessional 50ml salon-size tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295858671768,"sku":"9HR0TIXG","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_50983b6a-e5e0-4c4e-b6d9-5b7ba4262fb4.jpg?v=1759922285"},{"product_id":"dia-richesse-5-52","title":"L’Oréal Professionnel DIA Richesse 5,52","description":"\u003cdiv style=\"font-family: Arial, sans-serif; color: #333; font-size: 14px; line-height: 1.5; background: #fff8fa; padding: 20px; border-radius: 12px;\"\u003e\n\u003ch1 style=\"color: #d63384; font-size: 20px; text-align: center;\"\u003eL’Oréal Professionnel DIA Richesse – Tone-on-Tone Ammonia-Free Hair Colour\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L’Oréal Professionnel\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLine:\u003c\/strong\u003e DIA Richesse\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShade: \u003c\/strong\u003e5,52\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBarcode: \u003c\/strong\u003e3474630456822\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Semi-permanent, tone-on-tone (ammonia-free)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50 ml\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 25px; padding: 15px; border: 1px solid #f2b6cc; border-radius: 10px; background: #fff;\"\u003e\n\u003ch2 style=\"color: #d63384; text-align: center; font-size: 18px;\"\u003eRich, deep colour with exceptional softness \u0026amp; shine\u003c\/h2\u003e\n\u003cp style=\"text-align: center; font-weight: bold;\"\u003eAmmonia-free tone-on-tone colour for natural-looking results\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eCoverage \u0026amp; Lift\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eImproved white hair coverage – \u003cstrong\u003eup to 70%\u003c\/strong\u003e on base shades.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightening:\u003c\/strong\u003e Up to 1.5 levels with tailored intensity.\u003c\/li\u003e\n\u003cli\u003eIdeal for first-time colour clients or for blending away first grey hairs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eDurability\u003c\/h3\u003e\n\u003cp\u003eUp to \u003cstrong\u003e4 weeks\u003c\/strong\u003e of soft, natural colour with luminous shine.\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eDevelopment Time\u003c\/h3\u003e\n\u003cp\u003eUp to \u003cstrong\u003e20 minutes\u003c\/strong\u003e. Total service time may vary depending on your professional colourist’s technique.\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eFeatures \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eAmmonia-free formula with \u003cstrong\u003erich, deep reflects\u003c\/strong\u003e and a soft touch finish.\u003c\/li\u003e\n\u003cli\u003ePerfect for \u003cstrong\u003efirst-time colour clients\u003c\/strong\u003e or those seeking subtle enhancement.\u003c\/li\u003e\n\u003cli\u003eIdeal for \u003cstrong\u003eblending first greys\u003c\/strong\u003e with natural-looking coverage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShort development time\u003c\/strong\u003e – perfect for quick top-up colour services.\u003c\/li\u003e\n\u003cli\u003eLeaves hair \u003cstrong\u003eglossy, conditioned, and vibrant\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eCan also be used as a \u003cstrong\u003eclear gloss\u003c\/strong\u003e for a dazzling, reflective shine finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eHow to Use (for professionals)\u003c\/h3\u003e\n\u003col style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eIn a non-metallic bowl, prepare the mixture following DIA Richesse guidelines.\u003c\/li\u003e\n\u003cli\u003eApply to dry, unwashed hair and section evenly for consistent coverage.\u003c\/li\u003e\n\u003cli\u003eProcess for up to \u003cstrong\u003e20 minutes\u003c\/strong\u003e based on the desired result.\u003c\/li\u003e\n\u003cli\u003eEmulsify, rinse thoroughly, and finish with appropriate post-colour care.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eSafety \u0026amp; Patch Test\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eA hair colourant can cause an allergic reaction.\u003c\/li\u003e\n\u003cli\u003eWe recommend a \u003cstrong\u003eskin allergy test 48 hours\u003c\/strong\u003e before colouring.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFor professional use only.\u003c\/strong\u003e If you are not a professional, you use at your own risk and accept all liability for usage and results.\u003c\/li\u003e\n\u003cli\u003eWe do not accept responsibility for any side effects or results. Performance may vary depending on hair colour and processing time.\u003c\/li\u003e\n\u003cli\u003eRead all safety warnings and manufacturer instructions carefully.\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eDeveloper is not included.\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eInstructions and shade names may appear in a different language.\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"margin-top: 14px; padding: 10px; border: 1px dashed #f2b6cc; border-radius: 8px; background: #fff6fa;\"\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eWhat’s included:\u003c\/strong\u003e 1 × DIA Richesse colour cream (50 ml).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eDeveloper:\u003c\/strong\u003e \u003cu\u003eNot included\u003c\/u\u003e (sold separately).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e Follow all instructions and safety guidelines before use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295858802840,"sku":"SDRBWAQG","price":8.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_744f8add-3af5-4b5e-bbf3-ae2e59f9cca2.jpg?v=1759922293"},{"product_id":"dia-richesse-6-34","title":"L’Oréal Professionnel DIA Richesse 6,34","description":"\u003cdiv style=\"font-family: Arial, sans-serif; color: #333; font-size: 14px; line-height: 1.5; background: #fff8fa; padding: 20px; border-radius: 12px;\"\u003e\n\u003ch1 style=\"color: #d63384; font-size: 20px; text-align: center;\"\u003eL’Oréal Professionnel DIA Richesse – Tone-on-Tone Ammonia-Free Hair Colour\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L’Oréal Professionnel\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLine:\u003c\/strong\u003e DIA Richesse\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShade: \u003c\/strong\u003e6,34\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBarcode: \u003c\/strong\u003e3474630398894\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Semi-permanent, tone-on-tone (ammonia-free)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50 ml\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 25px; padding: 15px; border: 1px solid #f2b6cc; border-radius: 10px; background: #fff;\"\u003e\n\u003ch2 style=\"color: #d63384; text-align: center; font-size: 18px;\"\u003eRich, deep colour with exceptional softness \u0026amp; shine\u003c\/h2\u003e\n\u003cp style=\"text-align: center; font-weight: bold;\"\u003eAmmonia-free tone-on-tone colour for natural-looking results\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eCoverage \u0026amp; Lift\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eImproved white hair coverage – \u003cstrong\u003eup to 70%\u003c\/strong\u003e on base shades.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightening:\u003c\/strong\u003e Up to 1.5 levels with tailored intensity.\u003c\/li\u003e\n\u003cli\u003eIdeal for first-time colour clients or for blending away first grey hairs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eDurability\u003c\/h3\u003e\n\u003cp\u003eUp to \u003cstrong\u003e4 weeks\u003c\/strong\u003e of soft, natural colour with luminous shine.\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eDevelopment Time\u003c\/h3\u003e\n\u003cp\u003eUp to \u003cstrong\u003e20 minutes\u003c\/strong\u003e. Total service time may vary depending on your professional colourist’s technique.\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eFeatures \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eAmmonia-free formula with \u003cstrong\u003erich, deep reflects\u003c\/strong\u003e and a soft touch finish.\u003c\/li\u003e\n\u003cli\u003ePerfect for \u003cstrong\u003efirst-time colour clients\u003c\/strong\u003e or those seeking subtle enhancement.\u003c\/li\u003e\n\u003cli\u003eIdeal for \u003cstrong\u003eblending first greys\u003c\/strong\u003e with natural-looking coverage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShort development time\u003c\/strong\u003e – perfect for quick top-up colour services.\u003c\/li\u003e\n\u003cli\u003eLeaves hair \u003cstrong\u003eglossy, conditioned, and vibrant\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eCan also be used as a \u003cstrong\u003eclear gloss\u003c\/strong\u003e for a dazzling, reflective shine finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eHow to Use (for professionals)\u003c\/h3\u003e\n\u003col style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eIn a non-metallic bowl, prepare the mixture following DIA Richesse guidelines.\u003c\/li\u003e\n\u003cli\u003eApply to dry, unwashed hair and section evenly for consistent coverage.\u003c\/li\u003e\n\u003cli\u003eProcess for up to \u003cstrong\u003e20 minutes\u003c\/strong\u003e based on the desired result.\u003c\/li\u003e\n\u003cli\u003eEmulsify, rinse thoroughly, and finish with appropriate post-colour care.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eSafety \u0026amp; Patch Test\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eA hair colourant can cause an allergic reaction.\u003c\/li\u003e\n\u003cli\u003eWe recommend a \u003cstrong\u003eskin allergy test 48 hours\u003c\/strong\u003e before colouring.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFor professional use only.\u003c\/strong\u003e If you are not a professional, you use at your own risk and accept all liability for usage and results.\u003c\/li\u003e\n\u003cli\u003eWe do not accept responsibility for any side effects or results. Performance may vary depending on hair colour and processing time.\u003c\/li\u003e\n\u003cli\u003eRead all safety warnings and manufacturer instructions carefully.\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eDeveloper is not included.\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eInstructions and shade names may appear in a different language.\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"margin-top: 14px; padding: 10px; border: 1px dashed #f2b6cc; border-radius: 8px; background: #fff6fa;\"\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eWhat’s included:\u003c\/strong\u003e 1 × DIA Richesse colour cream (50 ml).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eDeveloper:\u003c\/strong\u003e \u003cu\u003eNot included\u003c\/u\u003e (sold separately).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e Follow all instructions and safety guidelines before use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295859032216,"sku":"BK7SZEP3","price":10.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_f00e853f-50fa-46d7-bf07-f9f86fdb0d07.jpg?v=1759922304"},{"product_id":"dia-richesse-7-30","title":"L’Oréal Professionnel DIA Richesse 7,30","description":"\u003cdiv style=\"font-family: Arial, sans-serif; color: #333; font-size: 14px; line-height: 1.5; background: #fff8fa; padding: 20px; border-radius: 12px;\"\u003e\n\u003ch1 style=\"color: #d63384; font-size: 20px; text-align: center;\"\u003eL’Oréal Professionnel DIA Richesse – Tone-on-Tone Ammonia-Free Hair Colour\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L’Oréal Professionnel\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLine:\u003c\/strong\u003e DIA Richesse\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShade: \u003c\/strong\u003e7,30\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBarcode: \u003c\/strong\u003e3474630398399\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Semi-permanent, tone-on-tone (ammonia-free)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50 ml\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 25px; padding: 15px; border: 1px solid #f2b6cc; border-radius: 10px; background: #fff;\"\u003e\n\u003ch2 style=\"color: #d63384; text-align: center; font-size: 18px;\"\u003eRich, deep colour with exceptional softness \u0026amp; shine\u003c\/h2\u003e\n\u003cp style=\"text-align: center; font-weight: bold;\"\u003eAmmonia-free tone-on-tone colour for natural-looking results\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eCoverage \u0026amp; Lift\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eImproved white hair coverage – \u003cstrong\u003eup to 70%\u003c\/strong\u003e on base shades.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightening:\u003c\/strong\u003e Up to 1.5 levels with tailored intensity.\u003c\/li\u003e\n\u003cli\u003eIdeal for first-time colour clients or for blending away first grey hairs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eDurability\u003c\/h3\u003e\n\u003cp\u003eUp to \u003cstrong\u003e4 weeks\u003c\/strong\u003e of soft, natural colour with luminous shine.\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eDevelopment Time\u003c\/h3\u003e\n\u003cp\u003eUp to \u003cstrong\u003e20 minutes\u003c\/strong\u003e. Total service time may vary depending on your professional colourist’s technique.\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eFeatures \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eAmmonia-free formula with \u003cstrong\u003erich, deep reflects\u003c\/strong\u003e and a soft touch finish.\u003c\/li\u003e\n\u003cli\u003ePerfect for \u003cstrong\u003efirst-time colour clients\u003c\/strong\u003e or those seeking subtle enhancement.\u003c\/li\u003e\n\u003cli\u003eIdeal for \u003cstrong\u003eblending first greys\u003c\/strong\u003e with natural-looking coverage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShort development time\u003c\/strong\u003e – perfect for quick top-up colour services.\u003c\/li\u003e\n\u003cli\u003eLeaves hair \u003cstrong\u003eglossy, conditioned, and vibrant\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eCan also be used as a \u003cstrong\u003eclear gloss\u003c\/strong\u003e for a dazzling, reflective shine finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eHow to Use (for professionals)\u003c\/h3\u003e\n\u003col style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eIn a non-metallic bowl, prepare the mixture following DIA Richesse guidelines.\u003c\/li\u003e\n\u003cli\u003eApply to dry, unwashed hair and section evenly for consistent coverage.\u003c\/li\u003e\n\u003cli\u003eProcess for up to \u003cstrong\u003e20 minutes\u003c\/strong\u003e based on the desired result.\u003c\/li\u003e\n\u003cli\u003eEmulsify, rinse thoroughly, and finish with appropriate post-colour care.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eSafety \u0026amp; Patch Test\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eA hair colourant can cause an allergic reaction.\u003c\/li\u003e\n\u003cli\u003eWe recommend a \u003cstrong\u003eskin allergy test 48 hours\u003c\/strong\u003e before colouring.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFor professional use only.\u003c\/strong\u003e If you are not a professional, you use at your own risk and accept all liability for usage and results.\u003c\/li\u003e\n\u003cli\u003eWe do not accept responsibility for any side effects or results. Performance may vary depending on hair colour and processing time.\u003c\/li\u003e\n\u003cli\u003eRead all safety warnings and manufacturer instructions carefully.\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eDeveloper is not included.\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eInstructions and shade names may appear in a different language.\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"margin-top: 14px; padding: 10px; border: 1px dashed #f2b6cc; border-radius: 8px; background: #fff6fa;\"\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eWhat’s included:\u003c\/strong\u003e 1 × DIA Richesse colour cream (50 ml).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eDeveloper:\u003c\/strong\u003e \u003cu\u003eNot included\u003c\/u\u003e (sold separately).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e Follow all instructions and safety guidelines before use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295859064984,"sku":"D3T07LAZ","price":9.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_a49a8090-4a05-406a-990b-4647eacf4a70.jpg?v=1759922314"},{"product_id":"dia-richesse-7-8","title":"L’Oréal Professionnel DIA Richesse 7,8","description":"\u003cdiv style=\"font-family: Arial, sans-serif; color: #333; font-size: 14px; line-height: 1.5; background: #fff8fa; padding: 20px; border-radius: 12px;\"\u003e\n\u003ch1 style=\"color: #d63384; font-size: 20px; text-align: center;\"\u003eL’Oréal Professionnel DIA Richesse – Tone-on-Tone Ammonia-Free Hair Colour\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L’Oréal Professionnel\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLine:\u003c\/strong\u003e DIA Richesse\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShade: \u003c\/strong\u003e7,8\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBarcode: \u003c\/strong\u003e3474630570443\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Semi-permanent, tone-on-tone (ammonia-free)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50 ml\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 25px; padding: 15px; border: 1px solid #f2b6cc; border-radius: 10px; background: #fff;\"\u003e\n\u003ch2 style=\"color: #d63384; text-align: center; font-size: 18px;\"\u003eRich, deep colour with exceptional softness \u0026amp; shine\u003c\/h2\u003e\n\u003cp style=\"text-align: center; font-weight: bold;\"\u003eAmmonia-free tone-on-tone colour for natural-looking results\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eCoverage \u0026amp; Lift\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eImproved white hair coverage – \u003cstrong\u003eup to 70%\u003c\/strong\u003e on base shades.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightening:\u003c\/strong\u003e Up to 1.5 levels with tailored intensity.\u003c\/li\u003e\n\u003cli\u003eIdeal for first-time colour clients or for blending away first grey hairs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eDurability\u003c\/h3\u003e\n\u003cp\u003eUp to \u003cstrong\u003e4 weeks\u003c\/strong\u003e of soft, natural colour with luminous shine.\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eDevelopment Time\u003c\/h3\u003e\n\u003cp\u003eUp to \u003cstrong\u003e20 minutes\u003c\/strong\u003e. Total service time may vary depending on your professional colourist’s technique.\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eFeatures \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eAmmonia-free formula with \u003cstrong\u003erich, deep reflects\u003c\/strong\u003e and a soft touch finish.\u003c\/li\u003e\n\u003cli\u003ePerfect for \u003cstrong\u003efirst-time colour clients\u003c\/strong\u003e or those seeking subtle enhancement.\u003c\/li\u003e\n\u003cli\u003eIdeal for \u003cstrong\u003eblending first greys\u003c\/strong\u003e with natural-looking coverage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShort development time\u003c\/strong\u003e – perfect for quick top-up colour services.\u003c\/li\u003e\n\u003cli\u003eLeaves hair \u003cstrong\u003eglossy, conditioned, and vibrant\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eCan also be used as a \u003cstrong\u003eclear gloss\u003c\/strong\u003e for a dazzling, reflective shine finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eHow to Use (for professionals)\u003c\/h3\u003e\n\u003col style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eIn a non-metallic bowl, prepare the mixture following DIA Richesse guidelines.\u003c\/li\u003e\n\u003cli\u003eApply to dry, unwashed hair and section evenly for consistent coverage.\u003c\/li\u003e\n\u003cli\u003eProcess for up to \u003cstrong\u003e20 minutes\u003c\/strong\u003e based on the desired result.\u003c\/li\u003e\n\u003cli\u003eEmulsify, rinse thoroughly, and finish with appropriate post-colour care.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eSafety \u0026amp; Patch Test\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eA hair colourant can cause an allergic reaction.\u003c\/li\u003e\n\u003cli\u003eWe recommend a \u003cstrong\u003eskin allergy test 48 hours\u003c\/strong\u003e before colouring.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFor professional use only.\u003c\/strong\u003e If you are not a professional, you use at your own risk and accept all liability for usage and results.\u003c\/li\u003e\n\u003cli\u003eWe do not accept responsibility for any side effects or results. Performance may vary depending on hair colour and processing time.\u003c\/li\u003e\n\u003cli\u003eRead all safety warnings and manufacturer instructions carefully.\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eDeveloper is not included.\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eInstructions and shade names may appear in a different language.\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"margin-top: 14px; padding: 10px; border: 1px dashed #f2b6cc; border-radius: 8px; background: #fff6fa;\"\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eWhat’s included:\u003c\/strong\u003e 1 × DIA Richesse colour cream (50 ml).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eDeveloper:\u003c\/strong\u003e \u003cu\u003eNot included\u003c\/u\u003e (sold separately).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e Follow all instructions and safety guidelines before use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295859097752,"sku":"HG95ABVT","price":9.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_c88bb30e-5059-4c36-96e9-dc038f943c2c.jpg?v=1759922324"},{"product_id":"dia-richesse-9-02","title":"L’Oréal Professionnel DIA Richesse Demi-Permanent Hair Colour 9,02 -50 ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eL’Oréal Professionnel DIA Richesse Demi-Permanent Hair Colour 9,02 -50 ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oreal Paris\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 3474630549357\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Cream\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Spain\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Ammonia-Free, Tone-on-Tone, Professional, Grey Blending, Colour Refresh\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional demi-permanent hair colour designed to enhance the natural hair tone with rich, deep reflects and a soft, glossy-looking finish.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Professionnel DIA Richesse features an ammonia-free tone-on-tone formula suitable for refreshing colour and creating natural-looking results.\u003c\/p\u003e\n\u003cp\u003eIdeal for first-time colouring, colour refreshing and blending the first grey hairs with a soft and luminous effect.\u003c\/p\u003e\n\u003cp\u003eThe formula is suitable for professional salon use and helps provide rich-looking tone results without permanent colour commitment.\u003c\/p\u003e\n\u003cp\u003eThe 50ml tube is suitable for a wide range of salon colouring services and shade applications.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended L’Oréal developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eApply to suitable hair sections depending on the required colour refresh or tone-on-tone service.\u003c\/p\u003e\n\u003cp\u003eSuitable for enhancing natural colour, refreshing faded lengths and blending early grey hair.\u003c\/p\u003e\n\u003cp\u003eProcessing time should be adjusted depending on the starting base, hair condition and desired shade result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent tone-on-tone hair colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eRich and deep reflects.\u003c\/li\u003e\n\u003cli\u003eHelps provide soft and glossy-looking results.\u003c\/li\u003e\n\u003cli\u003eSuitable for refreshing colour and blending first grey hairs.\u003c\/li\u003e\n\u003cli\u003eProfessional 50ml salon-size tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295859163288,"sku":"GET21QVI","price":9.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_fa85589a-08cf-4042-91e1-174fe6761970.jpg?v=1759922336"},{"product_id":"dia-richesse-clear","title":"L’Oréal Professionnel DIA Richesse Demi-Permanent Hair Colour CLEAR -50 ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eL’Oréal Professionnel DIA Richesse Demi-Permanent Hair Colour CLEAR -50 ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oreal Paris\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 3474630398290\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Cream\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Spain\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Ammonia-Free, Tone-on-Tone, Professional, Grey Blending, Colour Refresh\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional demi-permanent hair colour designed to enhance the natural hair tone with rich, deep reflects and a soft, glossy-looking finish.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Professionnel DIA Richesse features an ammonia-free tone-on-tone formula suitable for refreshing colour and creating natural-looking results.\u003c\/p\u003e\n\u003cp\u003eIdeal for first-time colouring, colour refreshing and blending the first grey hairs with a soft and luminous effect.\u003c\/p\u003e\n\u003cp\u003eThe formula is suitable for professional salon use and helps provide rich-looking tone results without permanent colour commitment.\u003c\/p\u003e\n\u003cp\u003eThe 50ml tube is suitable for a wide range of salon colouring services and shade applications.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended L’Oréal developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eApply to suitable hair sections depending on the required colour refresh or tone-on-tone service.\u003c\/p\u003e\n\u003cp\u003eSuitable for enhancing natural colour, refreshing faded lengths and blending early grey hair.\u003c\/p\u003e\n\u003cp\u003eProcessing time should be adjusted depending on the starting base, hair condition and desired shade result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent tone-on-tone hair colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eRich and deep reflects.\u003c\/li\u003e\n\u003cli\u003eHelps provide soft and glossy-looking results.\u003c\/li\u003e\n\u003cli\u003eSuitable for refreshing colour and blending first grey hairs.\u003c\/li\u003e\n\u003cli\u003eProfessional 50ml salon-size tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295859196056,"sku":"KS8WLMJG","price":9.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_2_78d75319-793e-4d2d-8026-49c00c8a253f.jpg?v=1759922350"},{"product_id":"dia-light-6-66-c","title":"L’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 6,66 C -50 ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eL’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 6,66 C -50 ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oreal Paris\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 3474636484959\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Gel-Creme\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Spain\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Ammonia-Free, Tone-on-Tone, Professional, Glossing, No Lift\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional demi-permanent hair colour designed to tone, refresh and enhance the hair with a glossy-looking finish.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Professionnel DIA Light features an acidic gel-crème formula that is suitable for sensitised, colour-treated and pre-lightened hair.\u003c\/p\u003e\n\u003cp\u003eThe ammonia-free formula helps deliver luminous tone-on-tone colour results without lift.\u003c\/p\u003e\n\u003cp\u003eIdeal for refreshing lengths and ends, neutralising unwanted undertones and creating soft, natural-looking colour results.\u003c\/p\u003e\n\u003cp\u003eThe 50ml tube size is suitable for professional salon use across a wide range of shades and toning services.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended L’Oréal DIA developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eApply to suitable hair sections depending on the required toning or colour-refresh service.\u003c\/p\u003e\n\u003cp\u003eIdeal for glossing, toning pre-lightened hair, refreshing faded colour and enhancing cosmetic colour results.\u003c\/p\u003e\n\u003cp\u003eProcessing time should be adjusted depending on the starting base, hair condition and desired tone result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent tone-on-tone hair colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eAcidic gel-crème technology.\u003c\/li\u003e\n\u003cli\u003eNo lift formula designed for tonal enhancement.\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitised, colour-treated and pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eHelps provide glossy and luminous-looking colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295859294360,"sku":"SBZGAHOI","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_6e6b160d-3695-42d1-b869-3afdd84ad4f6.jpg?v=1759922365"},{"product_id":"dia-light-6-8","title":"L’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 6,8 -50 ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eL’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 6,8 -50 ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oreal Paris\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 3474636219636\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Gel-Creme\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Spain\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Ammonia-Free, Tone-on-Tone, Professional, Glossing, No Lift\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional demi-permanent hair colour designed to tone, refresh and enhance the hair with a glossy-looking finish.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Professionnel DIA Light features an acidic gel-crème formula that is suitable for sensitised, colour-treated and pre-lightened hair.\u003c\/p\u003e\n\u003cp\u003eThe ammonia-free formula helps deliver luminous tone-on-tone colour results without lift.\u003c\/p\u003e\n\u003cp\u003eIdeal for refreshing lengths and ends, neutralising unwanted undertones and creating soft, natural-looking colour results.\u003c\/p\u003e\n\u003cp\u003eThe 50ml tube size is suitable for professional salon use across a wide range of shades and toning services.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended L’Oréal DIA developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eApply to suitable hair sections depending on the required toning or colour-refresh service.\u003c\/p\u003e\n\u003cp\u003eIdeal for glossing, toning pre-lightened hair, refreshing faded colour and enhancing cosmetic colour results.\u003c\/p\u003e\n\u003cp\u003eProcessing time should be adjusted depending on the starting base, hair condition and desired tone result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent tone-on-tone hair colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eAcidic gel-crème technology.\u003c\/li\u003e\n\u003cli\u003eNo lift formula designed for tonal enhancement.\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitised, colour-treated and pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eHelps provide glossy and luminous-looking colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295859327128,"sku":"256F1L09","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_dcae0418-3b91-4591-b4f3-4109f8a9dad2.jpg?v=1759922378"},{"product_id":"dia-light-7-13","title":"L’Oréal Professionnel DIA Light 7,13","description":"\u003cdiv style=\"font-family: Arial, sans-serif; color: #333; font-size: 14px; line-height: 1.5; background: #fff8fa; padding: 20px; border-radius: 12px;\"\u003e\n\u003ch1 style=\"color: #d63384; font-size: 20px; text-align: center;\"\u003eL’Oréal Professionnel DIA Light – Semi-Permanent Tone-on-Tone Colour\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L’Oréal Professionnel\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLine:\u003c\/strong\u003e DIA Light\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShade: \u003c\/strong\u003e7,13\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBarcode: \u003c\/strong\u003e3474637004897\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Semi-permanent, acidic tone-on-tone\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50 ml\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 25px; padding: 15px; border: 1px solid #f2b6cc; border-radius: 10px; background: #fff;\"\u003e\n\u003ch2 style=\"color: #d63384; text-align: center; font-size: 18px;\"\u003eGlossy, luminous reflects with vinyl shine\u003c\/h2\u003e\n\u003cp style=\"text-align: center; font-weight: bold;\"\u003eAcidic tone-on-tone colour that respects the hair’s condition\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eCoverage \u0026amp; Lift\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeposits tone only\u003c\/strong\u003e – zero lift.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo white hair coverage\u003c\/strong\u003e (zero coverage of white hair).\u003c\/li\u003e\n\u003cli\u003eIdeal for previously sensitised or coloured hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eDurability\u003c\/h3\u003e\n\u003cp\u003eUp to \u003cstrong\u003e4 weeks\u003c\/strong\u003e (gradually fades to a natural-looking finish).\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eDevelopment Time\u003c\/h3\u003e\n\u003cp\u003eUp to \u003cstrong\u003e20 minutes\u003c\/strong\u003e. Total service time may vary depending on the professional service.\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eFeatures \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eCreates \u003cstrong\u003eglossy, luminous reflects\u003c\/strong\u003e with a vinyl-like shine.\u003c\/li\u003e\n\u003cli\u003eRespects the hair fibre for a \u003cstrong\u003ehealthy-looking\u003c\/strong\u003e finish.\u003c\/li\u003e\n\u003cli\u003ePerfect to \u003cstrong\u003erefresh colour\u003c\/strong\u003e and top up vibrancy between permanent services.\u003c\/li\u003e\n\u003cli\u003eGreat for adding subtle richness or gloss to natural hair.\u003c\/li\u003e\n\u003cli\u003eFast processing – ideal for clients short on time.\u003c\/li\u003e\n\u003cli\u003eAllows truly \u003cstrong\u003epersonalised, tailor-made\u003c\/strong\u003e colour by your hairdresser.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eHow to Use (for professionals)\u003c\/h3\u003e\n\u003col style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003ePrepare in a non-metallic bowl. Mix according to manufacturer guidance for DIA Light services.\u003c\/li\u003e\n\u003cli\u003eApply to dry, unwashed hair. Section for even saturation.\u003c\/li\u003e\n\u003cli\u003eProcess for up to \u003cstrong\u003e20 minutes\u003c\/strong\u003e depending on desired result.\u003c\/li\u003e\n\u003cli\u003eEmulsify, then rinse thoroughly until water runs clear.\u003c\/li\u003e\n\u003cli\u003eFinish with appropriate post-colour care.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eSafety \u0026amp; Patch Test\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eA hair colourant can cause an allergic reaction.\u003c\/li\u003e\n\u003cli\u003eWe recommend a \u003cstrong\u003eskin allergy test 48 hours\u003c\/strong\u003e before colouring.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFor professional use only.\u003c\/strong\u003e If you’re not a professional, you use at your own risk and accept all liability for usage and results.\u003c\/li\u003e\n\u003cli\u003eResults may vary depending on your hair colour and development time.\u003c\/li\u003e\n\u003cli\u003eRead instructions and safety warnings carefully.\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eDeveloper is not included.\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eInstructions and shade names may be supplied in a different language.\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"margin-top: 14px; padding: 10px; border: 1px dashed #f2b6cc; border-radius: 8px; background: #fff6fa;\"\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eWhat’s included:\u003c\/strong\u003e 1 × DIA Light colour cream (50 ml).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eDeveloper:\u003c\/strong\u003e \u003cu\u003eNot included\u003c\/u\u003e (sold separately).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e Follow the manufacturer’s instructions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295859392664,"sku":"7QX2LFIH","price":11.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_57b79b47-2fb3-4479-aec4-30754eb82b07.jpg?v=1759922387"},{"product_id":"dia-light-7-4","title":"L’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 7,4 -50 ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eL’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 7,4 -50 ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oreal Paris\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 3474630536975\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Gel-Creme\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Spain\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Ammonia-Free, Tone-on-Tone, Professional, Glossing, No Lift\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional demi-permanent hair colour designed to tone, refresh and enhance the hair with a glossy-looking finish.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Professionnel DIA Light features an acidic gel-crème formula that is suitable for sensitised, colour-treated and pre-lightened hair.\u003c\/p\u003e\n\u003cp\u003eThe ammonia-free formula helps deliver luminous tone-on-tone colour results without lift.\u003c\/p\u003e\n\u003cp\u003eIdeal for refreshing lengths and ends, neutralising unwanted undertones and creating soft, natural-looking colour results.\u003c\/p\u003e\n\u003cp\u003eThe 50ml tube size is suitable for professional salon use across a wide range of shades and toning services.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended L’Oréal DIA developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eApply to suitable hair sections depending on the required toning or colour-refresh service.\u003c\/p\u003e\n\u003cp\u003eIdeal for glossing, toning pre-lightened hair, refreshing faded colour and enhancing cosmetic colour results.\u003c\/p\u003e\n\u003cp\u003eProcessing time should be adjusted depending on the starting base, hair condition and desired tone result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent tone-on-tone hair colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eAcidic gel-crème technology.\u003c\/li\u003e\n\u003cli\u003eNo lift formula designed for tonal enhancement.\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitised, colour-treated and pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eHelps provide glossy and luminous-looking colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295859425432,"sku":"8W5QXHM0","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_95bde91e-fcf8-4731-9fdd-f8c6796d2bb1.jpg?v=1759922399"},{"product_id":"dia-light-10-22","title":"L’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 10,22 -50 ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eL’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 10,22 -50 ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oreal Paris\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 3474637002930\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Gel-Creme\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Spain\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Ammonia-Free, Tone-on-Tone, Professional, Glossing, No Lift\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional demi-permanent hair colour designed to tone, refresh and enhance the hair with a glossy-looking finish.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Professionnel DIA Light features an acidic gel-crème formula that is suitable for sensitised, colour-treated and pre-lightened hair.\u003c\/p\u003e\n\u003cp\u003eThe ammonia-free formula helps deliver luminous tone-on-tone colour results without lift.\u003c\/p\u003e\n\u003cp\u003eIdeal for refreshing lengths and ends, neutralising unwanted undertones and creating soft, natural-looking colour results.\u003c\/p\u003e\n\u003cp\u003eThe 50ml tube size is suitable for professional salon use across a wide range of shades and toning services.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended L’Oréal DIA developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eApply to suitable hair sections depending on the required toning or colour-refresh service.\u003c\/p\u003e\n\u003cp\u003eIdeal for glossing, toning pre-lightened hair, refreshing faded colour and enhancing cosmetic colour results.\u003c\/p\u003e\n\u003cp\u003eProcessing time should be adjusted depending on the starting base, hair condition and desired tone result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent tone-on-tone hair colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eAcidic gel-crème technology.\u003c\/li\u003e\n\u003cli\u003eNo lift formula designed for tonal enhancement.\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitised, colour-treated and pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eHelps provide glossy and luminous-looking colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295859458200,"sku":"ETQ0S1BO","price":9.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_ac0e8c6b-761b-45c9-ac3c-5696c2d98045.jpg?v=1759922407"},{"product_id":"dia-light-6-23","title":"L’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 6,23 -50 ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eL’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 6,23 -50 ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oreal Paris\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 3474630570641\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Gel-Creme\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Spain\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Ammonia-Free, Tone-on-Tone, Professional, Glossing, No Lift\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional demi-permanent hair colour designed to tone, refresh and enhance the hair with a glossy-looking finish.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Professionnel DIA Light features an acidic gel-crème formula that is suitable for sensitised, colour-treated and pre-lightened hair.\u003c\/p\u003e\n\u003cp\u003eThe ammonia-free formula helps deliver luminous tone-on-tone colour results without lift.\u003c\/p\u003e\n\u003cp\u003eIdeal for refreshing lengths and ends, neutralising unwanted undertones and creating soft, natural-looking colour results.\u003c\/p\u003e\n\u003cp\u003eThe 50ml tube size is suitable for professional salon use across a wide range of shades and toning services.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended L’Oréal DIA developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eApply to suitable hair sections depending on the required toning or colour-refresh service.\u003c\/p\u003e\n\u003cp\u003eIdeal for glossing, toning pre-lightened hair, refreshing faded colour and enhancing cosmetic colour results.\u003c\/p\u003e\n\u003cp\u003eProcessing time should be adjusted depending on the starting base, hair condition and desired tone result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent tone-on-tone hair colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eAcidic gel-crème technology.\u003c\/li\u003e\n\u003cli\u003eNo lift formula designed for tonal enhancement.\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitised, colour-treated and pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eHelps provide glossy and luminous-looking colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295859490968,"sku":"IN74AVFZ","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_5a4022c3-10cf-403b-ae48-50d95dc29c7c.jpg?v=1759922423"},{"product_id":"dia-light-10-23","title":"L’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 10,23 -50 ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eL’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 10,23 -50 ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oreal Paris\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 3474637004699\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Gel-Creme\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Spain\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Ammonia-Free, Tone-on-Tone, Professional, Glossing, No Lift\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional demi-permanent hair colour designed to tone, refresh and enhance the hair with a glossy-looking finish.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Professionnel DIA Light features an acidic gel-crème formula that is suitable for sensitised, colour-treated and pre-lightened hair.\u003c\/p\u003e\n\u003cp\u003eThe ammonia-free formula helps deliver luminous tone-on-tone colour results without lift.\u003c\/p\u003e\n\u003cp\u003eIdeal for refreshing lengths and ends, neutralising unwanted undertones and creating soft, natural-looking colour results.\u003c\/p\u003e\n\u003cp\u003eThe 50ml tube size is suitable for professional salon use across a wide range of shades and toning services.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended L’Oréal DIA developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eApply to suitable hair sections depending on the required toning or colour-refresh service.\u003c\/p\u003e\n\u003cp\u003eIdeal for glossing, toning pre-lightened hair, refreshing faded colour and enhancing cosmetic colour results.\u003c\/p\u003e\n\u003cp\u003eProcessing time should be adjusted depending on the starting base, hair condition and desired tone result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent tone-on-tone hair colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eAcidic gel-crème technology.\u003c\/li\u003e\n\u003cli\u003eNo lift formula designed for tonal enhancement.\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitised, colour-treated and pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eHelps provide glossy and luminous-looking colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295859556504,"sku":"ZPAGRLTY","price":9.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_56104ae1-2616-49c0-8d0f-7f4308b4e395.jpg?v=1759922423"},{"product_id":"dia-light-7-3","title":"L’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 7,3 -50 ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eL’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 7,3 -50 ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oreal Paris\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 3474637002787\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Gel-Creme\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Spain\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Ammonia-Free, Tone-on-Tone, Professional, Glossing, No Lift\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional demi-permanent hair colour designed to tone, refresh and enhance the hair with a glossy-looking finish.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Professionnel DIA Light features an acidic gel-crème formula that is suitable for sensitised, colour-treated and pre-lightened hair.\u003c\/p\u003e\n\u003cp\u003eThe ammonia-free formula helps deliver luminous tone-on-tone colour results without lift.\u003c\/p\u003e\n\u003cp\u003eIdeal for refreshing lengths and ends, neutralising unwanted undertones and creating soft, natural-looking colour results.\u003c\/p\u003e\n\u003cp\u003eThe 50ml tube size is suitable for professional salon use across a wide range of shades and toning services.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended L’Oréal DIA developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eApply to suitable hair sections depending on the required toning or colour-refresh service.\u003c\/p\u003e\n\u003cp\u003eIdeal for glossing, toning pre-lightened hair, refreshing faded colour and enhancing cosmetic colour results.\u003c\/p\u003e\n\u003cp\u003eProcessing time should be adjusted depending on the starting base, hair condition and desired tone result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent tone-on-tone hair colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eAcidic gel-crème technology.\u003c\/li\u003e\n\u003cli\u003eNo lift formula designed for tonal enhancement.\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitised, colour-treated and pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eHelps provide glossy and luminous-looking colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295859589272,"sku":"ZP45RW3B","price":9.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_a3851d2e-276d-466e-8d64-c812debf5f1e.jpg?v=1759922449"},{"product_id":"dia-light-7-12","title":"L’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 7,12 -50 ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eL’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 7,12 -50 ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oreal Paris\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 3474637004859\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Gel-Creme\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Spain\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Ammonia-Free, Tone-on-Tone, Professional, Glossing, No Lift\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional demi-permanent hair colour designed to tone, refresh and enhance the hair with a glossy-looking finish.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Professionnel DIA Light features an acidic gel-crème formula that is suitable for sensitised, colour-treated and pre-lightened hair.\u003c\/p\u003e\n\u003cp\u003eThe ammonia-free formula helps deliver luminous tone-on-tone colour results without lift.\u003c\/p\u003e\n\u003cp\u003eIdeal for refreshing lengths and ends, neutralising unwanted undertones and creating soft, natural-looking colour results.\u003c\/p\u003e\n\u003cp\u003eThe 50ml tube size is suitable for professional salon use across a wide range of shades and toning services.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended L’Oréal DIA developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eApply to suitable hair sections depending on the required toning or colour-refresh service.\u003c\/p\u003e\n\u003cp\u003eIdeal for glossing, toning pre-lightened hair, refreshing faded colour and enhancing cosmetic colour results.\u003c\/p\u003e\n\u003cp\u003eProcessing time should be adjusted depending on the starting base, hair condition and desired tone result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent tone-on-tone hair colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eAcidic gel-crème technology.\u003c\/li\u003e\n\u003cli\u003eNo lift formula designed for tonal enhancement.\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitised, colour-treated and pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eHelps provide glossy and luminous-looking colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295859622040,"sku":"VP97R45G","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_9b468797-6a38-4f5a-865b-71ce20f6cd3d.jpg?v=1759922448"},{"product_id":"dia-light-8-11","title":"L’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 8,11 -50 ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eL’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 8,11 -50 ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oreal Paris\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 3474637003456\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Gel-Creme\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Spain\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Ammonia-Free, Tone-on-Tone, Professional, Glossing, No Lift\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional demi-permanent hair colour designed to tone, refresh and enhance the hair with a glossy-looking finish.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Professionnel DIA Light features an acidic gel-crème formula that is suitable for sensitised, colour-treated and pre-lightened hair.\u003c\/p\u003e\n\u003cp\u003eThe ammonia-free formula helps deliver luminous tone-on-tone colour results without lift.\u003c\/p\u003e\n\u003cp\u003eIdeal for refreshing lengths and ends, neutralising unwanted undertones and creating soft, natural-looking colour results.\u003c\/p\u003e\n\u003cp\u003eThe 50ml tube size is suitable for professional salon use across a wide range of shades and toning services.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended L’Oréal DIA developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eApply to suitable hair sections depending on the required toning or colour-refresh service.\u003c\/p\u003e\n\u003cp\u003eIdeal for glossing, toning pre-lightened hair, refreshing faded colour and enhancing cosmetic colour results.\u003c\/p\u003e\n\u003cp\u003eProcessing time should be adjusted depending on the starting base, hair condition and desired tone result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent tone-on-tone hair colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eAcidic gel-crème technology.\u003c\/li\u003e\n\u003cli\u003eNo lift formula designed for tonal enhancement.\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitised, colour-treated and pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eHelps provide glossy and luminous-looking colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295859654808,"sku":"62IW04MZ","price":11.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_c755e813-bff4-4594-82b7-f66cc2429625.jpg?v=1759922471"},{"product_id":"dia-light-9","title":"L’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 9 -50 ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eL’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 9 -50 ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oreal Paris\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 3474637003944\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Gel-Creme\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Spain\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Ammonia-Free, Tone-on-Tone, Professional, Glossing, No Lift\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional demi-permanent hair colour designed to tone, refresh and enhance the hair with a glossy-looking finish.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Professionnel DIA Light features an acidic gel-crème formula that is suitable for sensitised, colour-treated and pre-lightened hair.\u003c\/p\u003e\n\u003cp\u003eThe ammonia-free formula helps deliver luminous tone-on-tone colour results without lift.\u003c\/p\u003e\n\u003cp\u003eIdeal for refreshing lengths and ends, neutralising unwanted undertones and creating soft, natural-looking colour results.\u003c\/p\u003e\n\u003cp\u003eThe 50ml tube size is suitable for professional salon use across a wide range of shades and toning services.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended L’Oréal DIA developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eApply to suitable hair sections depending on the required toning or colour-refresh service.\u003c\/p\u003e\n\u003cp\u003eIdeal for glossing, toning pre-lightened hair, refreshing faded colour and enhancing cosmetic colour results.\u003c\/p\u003e\n\u003cp\u003eProcessing time should be adjusted depending on the starting base, hair condition and desired tone result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent tone-on-tone hair colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eAcidic gel-crème technology.\u003c\/li\u003e\n\u003cli\u003eNo lift formula designed for tonal enhancement.\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitised, colour-treated and pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eHelps provide glossy and luminous-looking colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295859753112,"sku":"X72SBF8D","price":9.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_b9d26c86-d5a6-427b-87e6-719042d3aa4e.jpg?v=1759922477"},{"product_id":"dia-light-9-01","title":"L’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 9,01 -50 ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eL’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 9,01 -50 ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oreal Paris\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 3474637003265\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Gel-Creme\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Spain\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Ammonia-Free, Tone-on-Tone, Professional, Glossing, No Lift\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional demi-permanent hair colour designed to tone, refresh and enhance the hair with a glossy-looking finish.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Professionnel DIA Light features an acidic gel-crème formula that is suitable for sensitised, colour-treated and pre-lightened hair.\u003c\/p\u003e\n\u003cp\u003eThe ammonia-free formula helps deliver luminous tone-on-tone colour results without lift.\u003c\/p\u003e\n\u003cp\u003eIdeal for refreshing lengths and ends, neutralising unwanted undertones and creating soft, natural-looking colour results.\u003c\/p\u003e\n\u003cp\u003eThe 50ml tube size is suitable for professional salon use across a wide range of shades and toning services.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended L’Oréal DIA developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eApply to suitable hair sections depending on the required toning or colour-refresh service.\u003c\/p\u003e\n\u003cp\u003eIdeal for glossing, toning pre-lightened hair, refreshing faded colour and enhancing cosmetic colour results.\u003c\/p\u003e\n\u003cp\u003eProcessing time should be adjusted depending on the starting base, hair condition and desired tone result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent tone-on-tone hair colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eAcidic gel-crème technology.\u003c\/li\u003e\n\u003cli\u003eNo lift formula designed for tonal enhancement.\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitised, colour-treated and pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eHelps provide glossy and luminous-looking colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295859785880,"sku":"ZLQ0PNA8","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_2522ae0f-f3bd-4e7c-a05a-0601aaa046a0.jpg?v=1759922520"},{"product_id":"dia-light-9-2","title":"L’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 9,2 -50 ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eL’Oréal Professionnel DIA Light Demi-Permanent Hair Colour 9,2 -50 ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L'Oreal Paris\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 3474637003210\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Gel-Creme\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Spain\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Ammonia-Free, Tone-on-Tone, Professional, Glossing, No Lift\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional demi-permanent hair colour designed to tone, refresh and enhance the hair with a glossy-looking finish.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Professionnel DIA Light features an acidic gel-crème formula that is suitable for sensitised, colour-treated and pre-lightened hair.\u003c\/p\u003e\n\u003cp\u003eThe ammonia-free formula helps deliver luminous tone-on-tone colour results without lift.\u003c\/p\u003e\n\u003cp\u003eIdeal for refreshing lengths and ends, neutralising unwanted undertones and creating soft, natural-looking colour results.\u003c\/p\u003e\n\u003cp\u003eThe 50ml tube size is suitable for professional salon use across a wide range of shades and toning services.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended L’Oréal DIA developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eApply to suitable hair sections depending on the required toning or colour-refresh service.\u003c\/p\u003e\n\u003cp\u003eIdeal for glossing, toning pre-lightened hair, refreshing faded colour and enhancing cosmetic colour results.\u003c\/p\u003e\n\u003cp\u003eProcessing time should be adjusted depending on the starting base, hair condition and desired tone result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDemi-permanent tone-on-tone hair colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eAcidic gel-crème technology.\u003c\/li\u003e\n\u003cli\u003eNo lift formula designed for tonal enhancement.\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitised, colour-treated and pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eHelps provide glossy and luminous-looking colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L’oréal Professionnel","offers":[{"title":"Default Title","offer_id":47295859851416,"sku":"D47K0RP5","price":9.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282516_326d4233-3716-4c1f-a6d6-9bd923ce5eec.jpg?v=1759922491"}],"url":"https:\/\/www.face2body.co.uk\/pl\/collections\/l-oreal-professionnel.oembed?page=4","provider":"Face2Body Ltd","version":"1.0","type":"link"}