{"title":"Wella ME+","description":null,"products":[{"product_id":"8-01","title":"WELLA KOLESTON PERFECT ME+ 60ml- 8\/01","description":"\u003cdiv style=\"font-family: Arial, sans-serif; color: #333; font-size: 14px; line-height: 1.5; background: #fff8fa; padding: 20px; border-radius: 12px;\"\u003e\n\u003ch1 style=\"color: #d63384; font-size: 20px; text-align: center;\"\u003eWella Koleston Perfect – Permanent Hair Colour with ME+ Technology\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e Wella\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLine:\u003c\/strong\u003e Koleston Perfect\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShade Code: 8\/01\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTonal Family \/ Series:\u003c\/strong\u003e Pure Naturals \/ Rich Naturals \/ Vibrant Reds \/ Special Blondes \/ Deep Browns\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMixing Ratio:\u003c\/strong\u003e 1:1 with Welloxon Perfect Developer (6%, 9% or 12%)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCoverage:\u003c\/strong\u003e Up to 100% grey coverage\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLift:\u003c\/strong\u003e Up to 5 levels (with appropriate developer)\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 25px; padding: 15px; border: 1px solid #f2b6cc; border-radius: 10px; background: #fff;\"\u003e\n\u003ch2 style=\"color: #d63384; text-align: center; font-size: 18px;\"\u003ePure, balanced colour with natural depth \u0026amp; shine\u003c\/h2\u003e\n\u003cp style=\"text-align: center; font-weight: bold;\"\u003eOur purest permanent colour ever with ME+ technology*\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eFeatures \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003ePure, balanced colour results with natural depth and shine\u003c\/li\u003e\n\u003cli\u003eME+ technology – \u003cem\u003eup to 60× less likely\u003c\/em\u003e to develop a new allergy to hair colour*\u003c\/li\u003e\n\u003cli\u003eLess hair damage colour after colour**\u003c\/li\u003e\n\u003cli\u003eSimple 1:1 mixing ratio for consistent results\u003c\/li\u003e\n\u003cli\u003eUp to 100% grey coverage\u003c\/li\u003e\n\u003cli\u003eUp to 5 levels of lift (with recommended developer strength)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eHow to Mix \u0026amp; Use (for professionals)\u003c\/h3\u003e\n\u003col style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eIn a non-metallic bowl, mix \u003cstrong\u003e1:1\u003c\/strong\u003e – 60 ml Koleston Perfect colour + 60 ml Welloxon Perfect Developer (6%, 9% or 12%).\u003c\/li\u003e\n\u003cli\u003eApply to dry, unwashed hair. Section hair for even saturation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e Virgin hair \/ full-head: 30–40 minutes. For regrowth, apply to roots first, then to lengths for the final 10 minutes.\u003c\/li\u003e\n\u003cli\u003eEmulsify with warm water, then rinse thoroughly until water runs clear.\u003c\/li\u003e\n\u003cli\u003eFinish with post-colour treatment or conditioner as per salon routine.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"margin-top: 10px;\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e For resistant greys or high lift tones, select the appropriate developer strength and adjust timing per manufacturer guidance.\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eSafety \u0026amp; Patch Test\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003ePerform an \u003cstrong\u003eAllergy Alert Test 48h\u003c\/strong\u003e before each colour service.\u003c\/li\u003e\n\u003cli\u003eIf you have ever experienced an allergic reaction to hair colourants, \u003cstrong\u003edo not colour\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eStrictly follow all instructions and safety guidance (see: wella.com\/kolestonperfect).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-top: 14px; font-size: 13px; color: #555;\"\u003e*For people not allergic to hair colourants. Although the risk of developing a new allergy is reduced, there remains a risk of allergic reaction that can be severe. ME+ is present in specific shades of \u003cem\u003ePure Naturals\u003c\/em\u003e, \u003cem\u003eRich Naturals\u003c\/em\u003e, \u003cem\u003eVibrant Reds\u003c\/em\u003e, \u003cem\u003eSpecial Blondes\u003c\/em\u003e and \u003cem\u003eDeep Browns\u003c\/em\u003e of the Koleston Perfect brand.\u003cbr\u003e**Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 14px; padding: 10px; border: 1px dashed #f2b6cc; border-radius: 8px; background: #fff6fa;\"\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eWhat’s included:\u003c\/strong\u003e 1 × Koleston Perfect colour cream (60 ml).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eDeveloper:\u003c\/strong\u003e \u003cu\u003eNot included\u003c\/u\u003e (requires Welloxon Perfect, sold separately).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e Read instructions and safety warnings carefully.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-top: 18px; font-size: 13px; color: #555;\"\u003e\n\u003cp\u003e\u003cstrong\u003eBarcode (EAN): 8005610652467\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCountry of Origin:\u003c\/strong\u003e Germany\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"WELLA","offers":[{"title":"Default Title","offer_id":47084962840728,"sku":"WXNMIRG3","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282571.jpg?v=1757579699"},{"product_id":"9-1","title":"WELLA KOLESTON PERFECT ME+ 60ml- 9\/01","description":"\u003cdiv style=\"font-family: Arial, sans-serif; color: #333; font-size: 14px; line-height: 1.5; background: #fff8fa; padding: 20px; border-radius: 12px;\"\u003e\n\u003ch1 style=\"color: #d63384; font-size: 20px; text-align: center;\"\u003eWella Koleston Perfect – Permanent Hair Colour with ME+ Technology\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e Wella\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLine:\u003c\/strong\u003e Koleston Perfect\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShade Code: 9\/01\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTonal Family \/ Series:\u003c\/strong\u003e Pure Naturals \/ Rich Naturals \/ Vibrant Reds \/ Special Blondes \/ Deep Browns\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMixing Ratio:\u003c\/strong\u003e 1:1 with Welloxon Perfect Developer (6%, 9% or 12%)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCoverage:\u003c\/strong\u003e Up to 100% grey coverage\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLift:\u003c\/strong\u003e Up to 5 levels (with appropriate developer)\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 25px; padding: 15px; border: 1px solid #f2b6cc; border-radius: 10px; background: #fff;\"\u003e\n\u003ch2 style=\"color: #d63384; text-align: center; font-size: 18px;\"\u003ePure, balanced colour with natural depth \u0026amp; shine\u003c\/h2\u003e\n\u003cp style=\"text-align: center; font-weight: bold;\"\u003eOur purest permanent colour ever with ME+ technology*\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eFeatures \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003ePure, balanced colour results with natural depth and shine\u003c\/li\u003e\n\u003cli\u003eME+ technology – \u003cem\u003eup to 60× less likely\u003c\/em\u003e to develop a new allergy to hair colour*\u003c\/li\u003e\n\u003cli\u003eLess hair damage colour after colour**\u003c\/li\u003e\n\u003cli\u003eSimple 1:1 mixing ratio for consistent results\u003c\/li\u003e\n\u003cli\u003eUp to 100% grey coverage\u003c\/li\u003e\n\u003cli\u003eUp to 5 levels of lift (with recommended developer strength)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eHow to Mix \u0026amp; Use (for professionals)\u003c\/h3\u003e\n\u003col style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eIn a non-metallic bowl, mix \u003cstrong\u003e1:1\u003c\/strong\u003e – 60 ml Koleston Perfect colour + 60 ml Welloxon Perfect Developer (6%, 9% or 12%).\u003c\/li\u003e\n\u003cli\u003eApply to dry, unwashed hair. Section hair for even saturation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e Virgin hair \/ full-head: 30–40 minutes. For regrowth, apply to roots first, then to lengths for the final 10 minutes.\u003c\/li\u003e\n\u003cli\u003eEmulsify with warm water, then rinse thoroughly until water runs clear.\u003c\/li\u003e\n\u003cli\u003eFinish with post-colour treatment or conditioner as per salon routine.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"margin-top: 10px;\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e For resistant greys or high lift tones, select the appropriate developer strength and adjust timing per manufacturer guidance.\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eSafety \u0026amp; Patch Test\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003ePerform an \u003cstrong\u003eAllergy Alert Test 48h\u003c\/strong\u003e before each colour service.\u003c\/li\u003e\n\u003cli\u003eIf you have ever experienced an allergic reaction to hair colourants, \u003cstrong\u003edo not colour\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eStrictly follow all instructions and safety guidance (see: wella.com\/kolestonperfect).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-top: 14px; font-size: 13px; color: #555;\"\u003e*For people not allergic to hair colourants. Although the risk of developing a new allergy is reduced, there remains a risk of allergic reaction that can be severe. ME+ is present in specific shades of \u003cem\u003ePure Naturals\u003c\/em\u003e, \u003cem\u003eRich Naturals\u003c\/em\u003e, \u003cem\u003eVibrant Reds\u003c\/em\u003e, \u003cem\u003eSpecial Blondes\u003c\/em\u003e and \u003cem\u003eDeep Browns\u003c\/em\u003e of the Koleston Perfect brand.\u003cbr\u003e**Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 14px; padding: 10px; border: 1px dashed #f2b6cc; border-radius: 8px; background: #fff6fa;\"\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eWhat’s included:\u003c\/strong\u003e 1 × Koleston Perfect colour cream (60 ml).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eDeveloper:\u003c\/strong\u003e \u003cu\u003eNot included\u003c\/u\u003e (requires Welloxon Perfect, sold separately).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e Read instructions and safety warnings carefully.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-top: 18px; font-size: 13px; color: #555;\"\u003e\n\u003cp\u003e\u003cstrong\u003eBarcode (EAN): 8005610664293\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCountry of Origin:\u003c\/strong\u003e Germany\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"WELLA","offers":[{"title":"Default Title","offer_id":47084962873496,"sku":"MPT1DXJR","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282571_b92dc5e3-4879-4ad5-b3a9-1155121c8195.jpg?v=1757579709"},{"product_id":"9-98","title":"WELLA KOLESTON PERFECT ME+  9\/97-60ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eWELLA KOLESTON PERFECT ME+  9\/97-60ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e WELLA\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 8005610627861\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Cream\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Germany\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Permanent, Professional, ME+ Technology, Metal Purifier, Grey Coverage, Shine Enhancing\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional permanent hair colour designed to deliver rich, precise and true-to-tone results with reliable salon performance.\u003c\/p\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ features ME+ dye technology and integrated Metal Purifier to help achieve vibrant, balanced colour while supporting healthier-looking hair during colouring services.\u003c\/p\u003e\n\u003cp\u003eThe formula is designed for professional use across a wide range of shade families including Pure Naturals, Rich Naturals, Vibrant Reds, Deep Browns, Special Blonde and Special Mix.\u003c\/p\u003e\n\u003cp\u003eIt provides up to 100% grey coverage and, depending on the selected shade, can achieve up to 3 or up to 5 levels of lift.\u003c\/p\u003e\n\u003cp\u003eAvailable in multiple shades depending on the selected variant.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended Welloxon Perfect developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eThe standard mixing ratio is 1:1 for most Koleston Perfect shades.\u003c\/p\u003e\n\u003cp\u003eChoose the correct developer strength and application technique depending on the selected shade family and desired result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePermanent hair colour.\u003c\/li\u003e\n\u003cli\u003eME+ dye technology.\u003c\/li\u003e\n\u003cli\u003eIntegrated Metal Purifier.\u003c\/li\u003e\n\u003cli\u003eUp to 100% grey coverage.\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone colour results.\u003c\/li\u003e\n\u003cli\u003eDepending on the shade, up to 3 or up to 5 levels of lift.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"WELLA","offers":[{"title":"Default Title","offer_id":47084962906264,"sku":"Q58O1FYW","price":11.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/dfbadd3cd6a381e580bb8dad527d62db.jpg?v=1784486403"},{"product_id":"0-00","title":"WELLA KOLESTON PERFECT ME+ 0\/00-60ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eWELLA KOLESTON PERFECT ME+ 0\/00-60ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e WELLA\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 8005610659183\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Cream\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Germany\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Permanent, Professional, ME+ Technology, Metal Purifier, Grey Coverage, Shine Enhancing\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional permanent hair colour designed to deliver rich, precise and true-to-tone results with reliable salon performance.\u003c\/p\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ features ME+ dye technology and integrated Metal Purifier to help achieve vibrant, balanced colour while supporting healthier-looking hair during colouring services.\u003c\/p\u003e\n\u003cp\u003eThe formula is designed for professional use across a wide range of shade families including Pure Naturals, Rich Naturals, Vibrant Reds, Deep Browns, Special Blonde and Special Mix.\u003c\/p\u003e\n\u003cp\u003eIt provides up to 100% grey coverage and, depending on the selected shade, can achieve up to 3 or up to 5 levels of lift.\u003c\/p\u003e\n\u003cp\u003eAvailable in multiple shades depending on the selected variant.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended Welloxon Perfect developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eThe standard mixing ratio is 1:1 for most Koleston Perfect shades.\u003c\/p\u003e\n\u003cp\u003eChoose the correct developer strength and application technique depending on the selected shade family and desired result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePermanent hair colour.\u003c\/li\u003e\n\u003cli\u003eME+ dye technology.\u003c\/li\u003e\n\u003cli\u003eIntegrated Metal Purifier.\u003c\/li\u003e\n\u003cli\u003eUp to 100% grey coverage.\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone colour results.\u003c\/li\u003e\n\u003cli\u003eDepending on the shade, up to 3 or up to 5 levels of lift.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"WELLA","offers":[{"title":"Default Title","offer_id":47084962939032,"sku":"RS5AMW6X","price":11.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/4049b38e7265721c20f0d5b8316b9c66.jpg?v=1784486405"},{"product_id":"0-11","title":"WELLA KOLESTON PERFECT ME+ 0\/11-60ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eWELLA KOLESTON PERFECT ME+ 0\/11-60ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e WELLA\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 8005610625911\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; 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Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Cream\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Germany\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Permanent, Professional, ME+ Technology, Metal Purifier, Grey Coverage, Shine Enhancing\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional permanent hair colour designed to deliver rich, precise and true-to-tone results with reliable salon performance.\u003c\/p\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ features ME+ dye technology and integrated Metal Purifier to help achieve vibrant, balanced colour while supporting healthier-looking hair during colouring services.\u003c\/p\u003e\n\u003cp\u003eThe formula is designed for professional use across a wide range of shade families including Pure Naturals, Rich Naturals, Vibrant Reds, Deep Browns, Special Blonde and Special Mix.\u003c\/p\u003e\n\u003cp\u003eIt provides up to 100% grey coverage and, depending on the selected shade, can achieve up to 3 or up to 5 levels of lift.\u003c\/p\u003e\n\u003cp\u003eAvailable in multiple shades depending on the selected variant.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended Welloxon Perfect developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eThe standard mixing ratio is 1:1 for most Koleston Perfect shades.\u003c\/p\u003e\n\u003cp\u003eChoose the correct developer strength and application technique depending on the selected shade family and desired result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePermanent hair colour.\u003c\/li\u003e\n\u003cli\u003eME+ dye technology.\u003c\/li\u003e\n\u003cli\u003eIntegrated Metal Purifier.\u003c\/li\u003e\n\u003cli\u003eUp to 100% grey coverage.\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone colour results.\u003c\/li\u003e\n\u003cli\u003eDepending on the shade, up to 3 or up to 5 levels of lift.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"WELLA","offers":[{"title":"Default Title","offer_id":47084963004568,"sku":"MX7RPUQ4","price":11.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/c45a3a4e27bdfed6c3e77d918c888420.jpg?v=1784486406"},{"product_id":"0-30","title":"WELLA KOLESTON PERFECT ME+  0\/30-60ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eWELLA KOLESTON PERFECT ME+  0\/30-60ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e WELLA\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 8005610659336\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; 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color: #333; font-size: 14px; line-height: 1.5; background: #fff8fa; padding: 20px; border-radius: 12px;\"\u003e\n\u003ch1 style=\"color: #d63384; font-size: 20px; text-align: center;\"\u003eWella Koleston Perfect – Permanent Hair Colour with ME+ Technology\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e Wella\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLine:\u003c\/strong\u003e Koleston Perfect\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShade Code: 0\/43\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTonal Family \/ Series:\u003c\/strong\u003e Pure Naturals \/ Rich Naturals \/ Vibrant Reds \/ Special Blondes \/ Deep Browns\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMixing Ratio:\u003c\/strong\u003e 1:1 with Welloxon Perfect Developer (6%, 9% or 12%)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCoverage:\u003c\/strong\u003e Up to 100% grey coverage\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLift:\u003c\/strong\u003e Up to 5 levels (with appropriate developer)\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 25px; padding: 15px; border: 1px solid #f2b6cc; border-radius: 10px; background: #fff;\"\u003e\n\u003ch2 style=\"color: #d63384; text-align: center; font-size: 18px;\"\u003ePure, balanced colour with natural depth \u0026amp; shine\u003c\/h2\u003e\n\u003cp style=\"text-align: center; font-weight: bold;\"\u003eOur purest permanent colour ever with ME+ technology*\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eFeatures \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003ePure, balanced colour results with natural depth and shine\u003c\/li\u003e\n\u003cli\u003eME+ technology – \u003cem\u003eup to 60× less likely\u003c\/em\u003e to develop a new allergy to hair colour*\u003c\/li\u003e\n\u003cli\u003eLess hair damage colour after colour**\u003c\/li\u003e\n\u003cli\u003eSimple 1:1 mixing ratio for consistent results\u003c\/li\u003e\n\u003cli\u003eUp to 100% grey coverage\u003c\/li\u003e\n\u003cli\u003eUp to 5 levels of lift (with recommended developer strength)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eHow to Mix \u0026amp; Use (for professionals)\u003c\/h3\u003e\n\u003col style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eIn a non-metallic bowl, mix \u003cstrong\u003e1:1\u003c\/strong\u003e – 60 ml Koleston Perfect colour + 60 ml Welloxon Perfect Developer (6%, 9% or 12%).\u003c\/li\u003e\n\u003cli\u003eApply to dry, unwashed hair. Section hair for even saturation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e Virgin hair \/ full-head: 30–40 minutes. For regrowth, apply to roots first, then to lengths for the final 10 minutes.\u003c\/li\u003e\n\u003cli\u003eEmulsify with warm water, then rinse thoroughly until water runs clear.\u003c\/li\u003e\n\u003cli\u003eFinish with post-colour treatment or conditioner as per salon routine.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"margin-top: 10px;\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e For resistant greys or high lift tones, select the appropriate developer strength and adjust timing per manufacturer guidance.\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eSafety \u0026amp; Patch Test\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003ePerform an \u003cstrong\u003eAllergy Alert Test 48h\u003c\/strong\u003e before each colour service.\u003c\/li\u003e\n\u003cli\u003eIf you have ever experienced an allergic reaction to hair colourants, \u003cstrong\u003edo not colour\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eStrictly follow all instructions and safety guidance (see: wella.com\/kolestonperfect).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-top: 14px; font-size: 13px; color: #555;\"\u003e*For people not allergic to hair colourants. Although the risk of developing a new allergy is reduced, there remains a risk of allergic reaction that can be severe. ME+ is present in specific shades of \u003cem\u003ePure Naturals\u003c\/em\u003e, \u003cem\u003eRich Naturals\u003c\/em\u003e, \u003cem\u003eVibrant Reds\u003c\/em\u003e, \u003cem\u003eSpecial Blondes\u003c\/em\u003e and \u003cem\u003eDeep Browns\u003c\/em\u003e of the Koleston Perfect brand.\u003cbr\u003e**Versus previous Koleston Perfect. 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Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Cream\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Germany\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Permanent, Professional, ME+ Technology, Metal Purifier, Grey Coverage, Shine Enhancing\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional permanent hair colour designed to deliver rich, precise and true-to-tone results with reliable salon performance.\u003c\/p\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ features ME+ dye technology and integrated Metal Purifier to help achieve vibrant, balanced colour while supporting healthier-looking hair during colouring services.\u003c\/p\u003e\n\u003cp\u003eThe formula is designed for professional use across a wide range of shade families including Pure Naturals, Rich Naturals, Vibrant Reds, Deep Browns, Special Blonde and Special Mix.\u003c\/p\u003e\n\u003cp\u003eIt provides up to 100% grey coverage and, depending on the selected shade, can achieve up to 3 or up to 5 levels of lift.\u003c\/p\u003e\n\u003cp\u003eAvailable in multiple shades depending on the selected variant.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended Welloxon Perfect developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eThe standard mixing ratio is 1:1 for most Koleston Perfect shades.\u003c\/p\u003e\n\u003cp\u003eChoose the correct developer strength and application technique depending on the selected shade family and desired result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePermanent hair colour.\u003c\/li\u003e\n\u003cli\u003eME+ dye technology.\u003c\/li\u003e\n\u003cli\u003eIntegrated Metal Purifier.\u003c\/li\u003e\n\u003cli\u003eUp to 100% grey coverage.\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone colour results.\u003c\/li\u003e\n\u003cli\u003eDepending on the shade, up to 3 or up to 5 levels of lift.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"WELLA","offers":[{"title":"Default Title","offer_id":47084963496088,"sku":"HU5S90CB","price":11.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/6e293ba9ed63aadd364531754190fa5e.jpg?v=1784486419"},{"product_id":"10-31","title":"WELLA KOLESTON PERFECT ME+ 10\/31-60ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eWELLA KOLESTON PERFECT ME+ 10\/31-60ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e WELLA\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 8005610653648\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; 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color: #333; font-size: 14px; line-height: 1.5; background: #fff8fa; padding: 20px; border-radius: 12px;\"\u003e\n\u003ch1 style=\"color: #d63384; font-size: 20px; text-align: center;\"\u003eWella Koleston Perfect – Permanent Hair Colour with ME+ Technology\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e Wella\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLine:\u003c\/strong\u003e Koleston Perfect\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShade Code: 10\/95\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTonal Family \/ Series:\u003c\/strong\u003e Pure Naturals \/ Rich Naturals \/ Vibrant Reds \/ Special Blondes \/ Deep Browns\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMixing Ratio:\u003c\/strong\u003e 1:1 with Welloxon Perfect Developer (6%, 9% or 12%)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCoverage:\u003c\/strong\u003e Up to 100% grey coverage\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLift:\u003c\/strong\u003e Up to 5 levels (with appropriate developer)\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 25px; padding: 15px; border: 1px solid #f2b6cc; border-radius: 10px; background: #fff;\"\u003e\n\u003ch2 style=\"color: #d63384; text-align: center; font-size: 18px;\"\u003ePure, balanced colour with natural depth \u0026amp; shine\u003c\/h2\u003e\n\u003cp style=\"text-align: center; font-weight: bold;\"\u003eOur purest permanent colour ever with ME+ technology*\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eFeatures \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003ePure, balanced colour results with natural depth and shine\u003c\/li\u003e\n\u003cli\u003eME+ technology – \u003cem\u003eup to 60× less likely\u003c\/em\u003e to develop a new allergy to hair colour*\u003c\/li\u003e\n\u003cli\u003eLess hair damage colour after colour**\u003c\/li\u003e\n\u003cli\u003eSimple 1:1 mixing ratio for consistent results\u003c\/li\u003e\n\u003cli\u003eUp to 100% grey coverage\u003c\/li\u003e\n\u003cli\u003eUp to 5 levels of lift (with recommended developer strength)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eHow to Mix \u0026amp; Use (for professionals)\u003c\/h3\u003e\n\u003col style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eIn a non-metallic bowl, mix \u003cstrong\u003e1:1\u003c\/strong\u003e – 60 ml Koleston Perfect colour + 60 ml Welloxon Perfect Developer (6%, 9% or 12%).\u003c\/li\u003e\n\u003cli\u003eApply to dry, unwashed hair. Section hair for even saturation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e Virgin hair \/ full-head: 30–40 minutes. For regrowth, apply to roots first, then to lengths for the final 10 minutes.\u003c\/li\u003e\n\u003cli\u003eEmulsify with warm water, then rinse thoroughly until water runs clear.\u003c\/li\u003e\n\u003cli\u003eFinish with post-colour treatment or conditioner as per salon routine.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"margin-top: 10px;\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e For resistant greys or high lift tones, select the appropriate developer strength and adjust timing per manufacturer guidance.\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eSafety \u0026amp; Patch Test\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003ePerform an \u003cstrong\u003eAllergy Alert Test 48h\u003c\/strong\u003e before each colour service.\u003c\/li\u003e\n\u003cli\u003eIf you have ever experienced an allergic reaction to hair colourants, \u003cstrong\u003edo not colour\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eStrictly follow all instructions and safety guidance (see: wella.com\/kolestonperfect).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-top: 14px; font-size: 13px; color: #555;\"\u003e*For people not allergic to hair colourants. Although the risk of developing a new allergy is reduced, there remains a risk of allergic reaction that can be severe. ME+ is present in specific shades of \u003cem\u003ePure Naturals\u003c\/em\u003e, \u003cem\u003eRich Naturals\u003c\/em\u003e, \u003cem\u003eVibrant Reds\u003c\/em\u003e, \u003cem\u003eSpecial Blondes\u003c\/em\u003e and \u003cem\u003eDeep Browns\u003c\/em\u003e of the Koleston Perfect brand.\u003cbr\u003e**Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 14px; padding: 10px; border: 1px dashed #f2b6cc; border-radius: 8px; background: #fff6fa;\"\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eWhat’s included:\u003c\/strong\u003e 1 × Koleston Perfect colour cream (60 ml).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eDeveloper:\u003c\/strong\u003e \u003cu\u003eNot included\u003c\/u\u003e (requires Welloxon Perfect, sold separately).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e Read instructions and safety warnings carefully.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-top: 18px; font-size: 13px; color: #555;\"\u003e\n\u003cp\u003e\u003cstrong\u003eBarcode (EAN): 8005610654126\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCountry of Origin:\u003c\/strong\u003e Germany\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"WELLA","offers":[{"title":"Default Title","offer_id":47084964970648,"sku":"S0EWT8OL","price":12.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282571_9ef21a34-80f0-4f61-a10a-ebda7ff207b2.jpg?v=1757580200"},{"product_id":"10-96","title":"WELLA KOLESTON PERFECT ME+ 10\/96-60ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eWELLA KOLESTON PERFECT ME+ 10\/96-60ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e WELLA\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 8005610628097\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Cream\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Germany\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Permanent, Professional, ME+ Technology, Metal Purifier, Grey Coverage, Shine Enhancing\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional permanent hair colour designed to deliver rich, precise and true-to-tone results with reliable salon performance.\u003c\/p\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ features ME+ dye technology and integrated Metal Purifier to help achieve vibrant, balanced colour while supporting healthier-looking hair during colouring services.\u003c\/p\u003e\n\u003cp\u003eThe formula is designed for professional use across a wide range of shade families including Pure Naturals, Rich Naturals, Vibrant Reds, Deep Browns, Special Blonde and Special Mix.\u003c\/p\u003e\n\u003cp\u003eIt provides up to 100% grey coverage and, depending on the selected shade, can achieve up to 3 or up to 5 levels of lift.\u003c\/p\u003e\n\u003cp\u003eAvailable in multiple shades depending on the selected variant.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended Welloxon Perfect developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eThe standard mixing ratio is 1:1 for most Koleston Perfect shades.\u003c\/p\u003e\n\u003cp\u003eChoose the correct developer strength and application technique depending on the selected shade family and desired result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePermanent hair colour.\u003c\/li\u003e\n\u003cli\u003eME+ dye technology.\u003c\/li\u003e\n\u003cli\u003eIntegrated Metal Purifier.\u003c\/li\u003e\n\u003cli\u003eUp to 100% grey coverage.\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone colour results.\u003c\/li\u003e\n\u003cli\u003eDepending on the shade, up to 3 or up to 5 levels of lift.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"WELLA","offers":[{"title":"Default Title","offer_id":47084965003416,"sku":"W01KGQ4H","price":11.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/48451899a15f16d07abe37327d92bcc4.jpg?v=1784486426"},{"product_id":"10-97","title":"WELLA KOLESTON PERFECT ME+ 10\/97-60ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eWELLA KOLESTON PERFECT ME+ 10\/97-60ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e WELLA\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 8005610628110\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Cream\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Germany\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Permanent, Professional, ME+ Technology, Metal Purifier, Grey Coverage, Shine Enhancing\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional permanent hair colour designed to deliver rich, precise and true-to-tone results with reliable salon performance.\u003c\/p\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ features ME+ dye technology and integrated Metal Purifier to help achieve vibrant, balanced colour while supporting healthier-looking hair during colouring services.\u003c\/p\u003e\n\u003cp\u003eThe formula is designed for professional use across a wide range of shade families including Pure Naturals, Rich Naturals, Vibrant Reds, Deep Browns, Special Blonde and Special Mix.\u003c\/p\u003e\n\u003cp\u003eIt provides up to 100% grey coverage and, depending on the selected shade, can achieve up to 3 or up to 5 levels of lift.\u003c\/p\u003e\n\u003cp\u003eAvailable in multiple shades depending on the selected variant.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended Welloxon Perfect developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eThe standard mixing ratio is 1:1 for most Koleston Perfect shades.\u003c\/p\u003e\n\u003cp\u003eChoose the correct developer strength and application technique depending on the selected shade family and desired result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePermanent hair colour.\u003c\/li\u003e\n\u003cli\u003eME+ dye technology.\u003c\/li\u003e\n\u003cli\u003eIntegrated Metal Purifier.\u003c\/li\u003e\n\u003cli\u003eUp to 100% grey coverage.\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone colour results.\u003c\/li\u003e\n\u003cli\u003eDepending on the shade, up to 3 or up to 5 levels of lift.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"WELLA","offers":[{"title":"Default Title","offer_id":47084965101720,"sku":"AIHNFWJV","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/2e63f8eff3cd76784adc475871f752ad.jpg?v=1784486427"},{"product_id":"12-0","title":"WELLA KOLESTON PERFECT ME+ 12\/0-60ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eWELLA KOLESTON PERFECT ME+ 12\/0-60ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e WELLA\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 8005610654362\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; 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Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Cream\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Germany\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Permanent, Professional, ME+ Technology, Metal Purifier, Grey Coverage, Shine Enhancing\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional permanent hair colour designed to deliver rich, precise and true-to-tone results with reliable salon performance.\u003c\/p\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ features ME+ dye technology and integrated Metal Purifier to help achieve vibrant, balanced colour while supporting healthier-looking hair during colouring services.\u003c\/p\u003e\n\u003cp\u003eThe formula is designed for professional use across a wide range of shade families including Pure Naturals, Rich Naturals, Vibrant Reds, Deep Browns, Special Blonde and Special Mix.\u003c\/p\u003e\n\u003cp\u003eIt provides up to 100% grey coverage and, depending on the selected shade, can achieve up to 3 or up to 5 levels of lift.\u003c\/p\u003e\n\u003cp\u003eAvailable in multiple shades depending on the selected variant.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended Welloxon Perfect developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eThe standard mixing ratio is 1:1 for most Koleston Perfect shades.\u003c\/p\u003e\n\u003cp\u003eChoose the correct developer strength and application technique depending on the selected shade family and desired result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePermanent hair colour.\u003c\/li\u003e\n\u003cli\u003eME+ dye technology.\u003c\/li\u003e\n\u003cli\u003eIntegrated Metal Purifier.\u003c\/li\u003e\n\u003cli\u003eUp to 100% grey coverage.\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone colour results.\u003c\/li\u003e\n\u003cli\u003eDepending on the shade, up to 3 or up to 5 levels of lift.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"WELLA","offers":[{"title":"Default Title","offer_id":47084999671960,"sku":"HAD8XS4E","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/c2b0fb23e36a3fbdf9d410dbdf90be06.jpg?v=1784486446"},{"product_id":"33-66","title":"WELLA KOLESTON PERFECT ME+ 33\/66-60ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eWELLA KOLESTON PERFECT ME+ 33\/66-60ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e WELLA\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 8005610666969\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; 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color: #333; font-size: 14px; line-height: 1.5; background: #fff8fa; padding: 20px; border-radius: 12px;\"\u003e\n\u003ch1 style=\"color: #d63384; font-size: 20px; text-align: center;\"\u003eWella Koleston Perfect – Permanent Hair Colour with ME+ Technology\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e Wella\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLine:\u003c\/strong\u003e Koleston Perfect\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShade Code: 4\/00\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTonal Family \/ Series:\u003c\/strong\u003e Pure Naturals \/ Rich Naturals \/ Vibrant Reds \/ Special Blondes \/ Deep Browns\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMixing Ratio:\u003c\/strong\u003e 1:1 with Welloxon Perfect Developer (6%, 9% or 12%)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCoverage:\u003c\/strong\u003e Up to 100% grey coverage\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLift:\u003c\/strong\u003e Up to 5 levels (with appropriate developer)\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 25px; padding: 15px; border: 1px solid #f2b6cc; border-radius: 10px; background: #fff;\"\u003e\n\u003ch2 style=\"color: #d63384; text-align: center; font-size: 18px;\"\u003ePure, balanced colour with natural depth \u0026amp; shine\u003c\/h2\u003e\n\u003cp style=\"text-align: center; font-weight: bold;\"\u003eOur purest permanent colour ever with ME+ technology*\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eFeatures \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003ePure, balanced colour results with natural depth and shine\u003c\/li\u003e\n\u003cli\u003eME+ technology – \u003cem\u003eup to 60× less likely\u003c\/em\u003e to develop a new allergy to hair colour*\u003c\/li\u003e\n\u003cli\u003eLess hair damage colour after colour**\u003c\/li\u003e\n\u003cli\u003eSimple 1:1 mixing ratio for consistent results\u003c\/li\u003e\n\u003cli\u003eUp to 100% grey coverage\u003c\/li\u003e\n\u003cli\u003eUp to 5 levels of lift (with recommended developer strength)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eHow to Mix \u0026amp; Use (for professionals)\u003c\/h3\u003e\n\u003col style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eIn a non-metallic bowl, mix \u003cstrong\u003e1:1\u003c\/strong\u003e – 60 ml Koleston Perfect colour + 60 ml Welloxon Perfect Developer (6%, 9% or 12%).\u003c\/li\u003e\n\u003cli\u003eApply to dry, unwashed hair. Section hair for even saturation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e Virgin hair \/ full-head: 30–40 minutes. For regrowth, apply to roots first, then to lengths for the final 10 minutes.\u003c\/li\u003e\n\u003cli\u003eEmulsify with warm water, then rinse thoroughly until water runs clear.\u003c\/li\u003e\n\u003cli\u003eFinish with post-colour treatment or conditioner as per salon routine.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"margin-top: 10px;\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e For resistant greys or high lift tones, select the appropriate developer strength and adjust timing per manufacturer guidance.\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eSafety \u0026amp; Patch Test\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003ePerform an \u003cstrong\u003eAllergy Alert Test 48h\u003c\/strong\u003e before each colour service.\u003c\/li\u003e\n\u003cli\u003eIf you have ever experienced an allergic reaction to hair colourants, \u003cstrong\u003edo not colour\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eStrictly follow all instructions and safety guidance (see: wella.com\/kolestonperfect).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-top: 14px; font-size: 13px; color: #555;\"\u003e*For people not allergic to hair colourants. Although the risk of developing a new allergy is reduced, there remains a risk of allergic reaction that can be severe. ME+ is present in specific shades of \u003cem\u003ePure Naturals\u003c\/em\u003e, \u003cem\u003eRich Naturals\u003c\/em\u003e, \u003cem\u003eVibrant Reds\u003c\/em\u003e, \u003cem\u003eSpecial Blondes\u003c\/em\u003e and \u003cem\u003eDeep Browns\u003c\/em\u003e of the Koleston Perfect brand.\u003cbr\u003e**Versus previous Koleston Perfect. 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color: #333; font-size: 14px; line-height: 1.5; background: #fff8fa; padding: 20px; border-radius: 12px;\"\u003e\n\u003ch1 style=\"color: #d63384; font-size: 20px; text-align: center;\"\u003eWella Koleston Perfect – Permanent Hair Colour with ME+ Technology\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e Wella\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLine:\u003c\/strong\u003e Koleston Perfect\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShade Code: 44\/66\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTonal Family \/ Series:\u003c\/strong\u003e Pure Naturals \/ Rich Naturals \/ Vibrant Reds \/ Special Blondes \/ Deep Browns\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMixing Ratio:\u003c\/strong\u003e 1:1 with Welloxon Perfect Developer (6%, 9% or 12%)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCoverage:\u003c\/strong\u003e Up to 100% grey coverage\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLift:\u003c\/strong\u003e Up to 5 levels (with appropriate developer)\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 25px; padding: 15px; border: 1px solid #f2b6cc; border-radius: 10px; background: #fff;\"\u003e\n\u003ch2 style=\"color: #d63384; text-align: center; font-size: 18px;\"\u003ePure, balanced colour with natural depth \u0026amp; shine\u003c\/h2\u003e\n\u003cp style=\"text-align: center; font-weight: bold;\"\u003eOur purest permanent colour ever with ME+ technology*\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eFeatures \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003ePure, balanced colour results with natural depth and shine\u003c\/li\u003e\n\u003cli\u003eME+ technology – \u003cem\u003eup to 60× less likely\u003c\/em\u003e to develop a new allergy to hair colour*\u003c\/li\u003e\n\u003cli\u003eLess hair damage colour after colour**\u003c\/li\u003e\n\u003cli\u003eSimple 1:1 mixing ratio for consistent results\u003c\/li\u003e\n\u003cli\u003eUp to 100% grey coverage\u003c\/li\u003e\n\u003cli\u003eUp to 5 levels of lift (with recommended developer strength)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eHow to Mix \u0026amp; Use (for professionals)\u003c\/h3\u003e\n\u003col style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eIn a non-metallic bowl, mix \u003cstrong\u003e1:1\u003c\/strong\u003e – 60 ml Koleston Perfect colour + 60 ml Welloxon Perfect Developer (6%, 9% or 12%).\u003c\/li\u003e\n\u003cli\u003eApply to dry, unwashed hair. Section hair for even saturation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e Virgin hair \/ full-head: 30–40 minutes. For regrowth, apply to roots first, then to lengths for the final 10 minutes.\u003c\/li\u003e\n\u003cli\u003eEmulsify with warm water, then rinse thoroughly until water runs clear.\u003c\/li\u003e\n\u003cli\u003eFinish with post-colour treatment or conditioner as per salon routine.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"margin-top: 10px;\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e For resistant greys or high lift tones, select the appropriate developer strength and adjust timing per manufacturer guidance.\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eSafety \u0026amp; Patch Test\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003ePerform an \u003cstrong\u003eAllergy Alert Test 48h\u003c\/strong\u003e before each colour service.\u003c\/li\u003e\n\u003cli\u003eIf you have ever experienced an allergic reaction to hair colourants, \u003cstrong\u003edo not colour\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eStrictly follow all instructions and safety guidance (see: wella.com\/kolestonperfect).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-top: 14px; font-size: 13px; color: #555;\"\u003e*For people not allergic to hair colourants. Although the risk of developing a new allergy is reduced, there remains a risk of allergic reaction that can be severe. ME+ is present in specific shades of \u003cem\u003ePure Naturals\u003c\/em\u003e, \u003cem\u003eRich Naturals\u003c\/em\u003e, \u003cem\u003eVibrant Reds\u003c\/em\u003e, \u003cem\u003eSpecial Blondes\u003c\/em\u003e and \u003cem\u003eDeep Browns\u003c\/em\u003e of the Koleston Perfect brand.\u003cbr\u003e**Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 14px; padding: 10px; border: 1px dashed #f2b6cc; border-radius: 8px; background: #fff6fa;\"\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eWhat’s included:\u003c\/strong\u003e 1 × Koleston Perfect colour cream (60 ml).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eDeveloper:\u003c\/strong\u003e \u003cu\u003eNot included\u003c\/u\u003e (requires Welloxon Perfect, sold separately).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e Read instructions and safety warnings carefully.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-top: 18px; font-size: 13px; color: #555;\"\u003e\n\u003cp\u003e\u003cstrong\u003eBarcode (EAN): 8005610667218\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCountry of Origin:\u003c\/strong\u003e Germany\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"WELLA","offers":[{"title":"Default Title","offer_id":47085000163480,"sku":"LKI2VW8D","price":11.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282571_f43d2583-0e78-44e8-9fb8-2e6e9f47ad4b.jpg?v=1757581734"},{"product_id":"5-07","title":"WELLA KOLESTON PERFECT ME+ 60ml- 5\/07","description":"\u003cdiv style=\"font-family: Arial, sans-serif; color: #333; font-size: 14px; line-height: 1.5; background: #fff8fa; padding: 20px; border-radius: 12px;\"\u003e\n\u003ch1 style=\"color: #d63384; font-size: 20px; text-align: center;\"\u003eWella Koleston Perfect – Permanent Hair Colour with ME+ Technology\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e Wella\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLine:\u003c\/strong\u003e Koleston Perfect\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShade Code: 5\/07\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTonal Family \/ Series:\u003c\/strong\u003e Pure Naturals \/ Rich Naturals \/ Vibrant Reds \/ Special Blondes \/ Deep Browns\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMixing Ratio:\u003c\/strong\u003e 1:1 with Welloxon Perfect Developer (6%, 9% or 12%)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCoverage:\u003c\/strong\u003e Up to 100% grey coverage\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLift:\u003c\/strong\u003e Up to 5 levels (with appropriate developer)\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 25px; padding: 15px; border: 1px solid #f2b6cc; border-radius: 10px; background: #fff;\"\u003e\n\u003ch2 style=\"color: #d63384; text-align: center; font-size: 18px;\"\u003ePure, balanced colour with natural depth \u0026amp; shine\u003c\/h2\u003e\n\u003cp style=\"text-align: center; font-weight: bold;\"\u003eOur purest permanent colour ever with ME+ technology*\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eFeatures \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003ePure, balanced colour results with natural depth and shine\u003c\/li\u003e\n\u003cli\u003eME+ technology – \u003cem\u003eup to 60× less likely\u003c\/em\u003e to develop a new allergy to hair colour*\u003c\/li\u003e\n\u003cli\u003eLess hair damage colour after colour**\u003c\/li\u003e\n\u003cli\u003eSimple 1:1 mixing ratio for consistent results\u003c\/li\u003e\n\u003cli\u003eUp to 100% grey coverage\u003c\/li\u003e\n\u003cli\u003eUp to 5 levels of lift (with recommended developer strength)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eHow to Mix \u0026amp; Use (for professionals)\u003c\/h3\u003e\n\u003col style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eIn a non-metallic bowl, mix \u003cstrong\u003e1:1\u003c\/strong\u003e – 60 ml Koleston Perfect colour + 60 ml Welloxon Perfect Developer (6%, 9% or 12%).\u003c\/li\u003e\n\u003cli\u003eApply to dry, unwashed hair. Section hair for even saturation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e Virgin hair \/ full-head: 30–40 minutes. For regrowth, apply to roots first, then to lengths for the final 10 minutes.\u003c\/li\u003e\n\u003cli\u003eEmulsify with warm water, then rinse thoroughly until water runs clear.\u003c\/li\u003e\n\u003cli\u003eFinish with post-colour treatment or conditioner as per salon routine.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"margin-top: 10px;\"\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e For resistant greys or high lift tones, select the appropriate developer strength and adjust timing per manufacturer guidance.\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eSafety \u0026amp; Patch Test\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003ePerform an \u003cstrong\u003eAllergy Alert Test 48h\u003c\/strong\u003e before each colour service.\u003c\/li\u003e\n\u003cli\u003eIf you have ever experienced an allergic reaction to hair colourants, \u003cstrong\u003edo not colour\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eStrictly follow all instructions and safety guidance (see: wella.com\/kolestonperfect).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-top: 14px; font-size: 13px; color: #555;\"\u003e*For people not allergic to hair colourants. Although the risk of developing a new allergy is reduced, there remains a risk of allergic reaction that can be severe. ME+ is present in specific shades of \u003cem\u003ePure Naturals\u003c\/em\u003e, \u003cem\u003eRich Naturals\u003c\/em\u003e, \u003cem\u003eVibrant Reds\u003c\/em\u003e, \u003cem\u003eSpecial Blondes\u003c\/em\u003e and \u003cem\u003eDeep Browns\u003c\/em\u003e of the Koleston Perfect brand.\u003cbr\u003e**Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 14px; padding: 10px; border: 1px dashed #f2b6cc; border-radius: 8px; background: #fff6fa;\"\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eWhat’s included:\u003c\/strong\u003e 1 × Koleston Perfect colour cream (60 ml).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eDeveloper:\u003c\/strong\u003e \u003cu\u003eNot included\u003c\/u\u003e (requires Welloxon Perfect, sold separately).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e Read instructions and safety warnings carefully.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-top: 18px; font-size: 13px; color: #555;\"\u003e\n\u003cp\u003e\u003cstrong\u003eBarcode (EAN): 8005610660431\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCountry of Origin:\u003c\/strong\u003e Germany\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"WELLA","offers":[{"title":"Default Title","offer_id":47085000196248,"sku":"M40GBLFJ","price":12.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282571_e320d557-de0d-4928-8dd5-cb60508d2795.jpg?v=1757581746"},{"product_id":"5-1","title":"WELLA KOLESTON PERFECT ME+ 5\/1-60ml","description":"\u003cdiv style=\"max-width:960px;margin:0 auto;font-family:Arial,sans-serif;color:#333;font-size:14px;line-height:1.6;\"\u003e\n\u003ch2 style=\"margin:0 0 14px 0;\"\u003eWELLA KOLESTON PERFECT ME+ 5\/1-60ml\u003c\/h2\u003e\n\u003cdiv style=\"background:#f7f7f7;border:1px solid #dddddd;padding:16px;margin:0 0 20px 0;\"\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e WELLA\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eProduct code (EAN):\u003c\/strong\u003e 8005610657868\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Health \u0026amp; Beauty\/Hair Care \u0026amp; Styling\/Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Cream\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Hair Colourants\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eCountry of manufacture:\u003c\/strong\u003e Germany\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Permanent, Professional, ME+ Technology, Metal Purifier, Grey Coverage, Shine Enhancing\u003c\/p\u003e\n\u003cp style=\"margin:5px 0;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border:1px solid #dddddd;padding:20px;\"\u003e\n\u003ch2 style=\"color:#d63384;text-align:center;margin-top:0;\"\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eProfessional permanent hair colour designed to deliver rich, precise and true-to-tone results with reliable salon performance.\u003c\/p\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ features ME+ dye technology and integrated Metal Purifier to help achieve vibrant, balanced colour while supporting healthier-looking hair during colouring services.\u003c\/p\u003e\n\u003cp\u003eThe formula is designed for professional use across a wide range of shade families including Pure Naturals, Rich Naturals, Vibrant Reds, Deep Browns, Special Blonde and Special Mix.\u003c\/p\u003e\n\u003cp\u003eIt provides up to 100% grey coverage and, depending on the selected shade, can achieve up to 3 or up to 5 levels of lift.\u003c\/p\u003e\n\u003cp\u003eAvailable in multiple shades depending on the selected variant.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with the recommended Welloxon Perfect developer according to the manufacturer’s instructions.\u003c\/p\u003e\n\u003cp\u003eThe standard mixing ratio is 1:1 for most Koleston Perfect shades.\u003c\/p\u003e\n\u003cp\u003eChoose the correct developer strength and application technique depending on the selected shade family and desired result.\u003c\/p\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003ch3 style=\"color:#d63384;text-align:center;\"\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePermanent hair colour.\u003c\/li\u003e\n\u003cli\u003eME+ dye technology.\u003c\/li\u003e\n\u003cli\u003eIntegrated Metal Purifier.\u003c\/li\u003e\n\u003cli\u003eUp to 100% grey coverage.\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone colour results.\u003c\/li\u003e\n\u003cli\u003eDepending on the shade, up to 3 or up to 5 levels of lift.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"WELLA","offers":[{"title":"Default Title","offer_id":47085000229016,"sku":"4K0YBS68","price":12.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/09b820f7b0d172ae5c6b48008750daa3.jpg?v=1784486461"}],"url":"https:\/\/www.face2body.co.uk\/pl\/collections\/wella-me.oembed","provider":"Face2Body Ltd","version":"1.0","type":"link"}