{"product_id":"hl-beige","title":"L’Oréal Professionnel Majirel High-Lift Beige","description":"\u003cdiv style=\"font-family: Arial, sans-serif; color: #333; font-size: 14px; line-height: 1.5; background: #fff8fa; padding: 20px; border-radius: 12px;\"\u003e\n\u003ch1 style=\"color: #d63384; font-size: 20px; text-align: center;\"\u003eL’Oréal Professionnel Majirel High-Lift – Permanent Hair Colour (50 ml)\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e L’Oréal Professionnel\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLine:\u003c\/strong\u003e Majirel High-Lift\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShade: \u003c\/strong\u003eBeige\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBarcode: \u003c\/strong\u003e3474630692435\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Permanent Hair Colour\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTarget Shade:\u003c\/strong\u003e Icy \/ Platinum \/ Ultra‑Cool Blonde\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Cream\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 25px; padding: 15px; border: 1px solid #f2b6cc; border-radius: 10px; background: #fff;\"\u003e\n\u003ch2 style=\"color: #d63384; text-align: center; font-size: 18px;\"\u003eOur purest blonde colour with advanced neutralising technology\u003c\/h2\u003e\n\u003cp style=\"text-align: center; font-weight: bold;\"\u003ePermanent professional colour enriched with Ionène G™, Incell™ \u0026amp; Icium+\u003c\/p\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 12px;\"\u003eFeatures \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eInspired by the latest trends – from ultra‑cool to luminous platinum blondes.\u003c\/li\u003e\n\u003cli\u003eEnriched with \u003cstrong\u003eIonène G™\u003c\/strong\u003e and \u003cstrong\u003eIncell™\u003c\/strong\u003e to protect and strengthen the hair fibre.\u003c\/li\u003e\n\u003cli\u003eEnhanced with \u003cstrong\u003eIcium+\u003c\/strong\u003e for extra neutralisation and shimmering, icy results.\u003c\/li\u003e\n\u003cli\u003eProvides \u003cstrong\u003eup to 4.5 levels of lift\u003c\/strong\u003e for pure, light blondes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePermanent formula\u003c\/strong\u003e delivering long‑lasting cool tones with natural shine.\u003c\/li\u003e\n\u003cli\u003eIdeal for \u003cstrong\u003evirgin hair\u003c\/strong\u003e (global application) or \u003cstrong\u003eroot touch‑ups\u003c\/strong\u003e on coloured hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoes not fully cover grey hair\u003c\/strong\u003e – can blend up to 30 % of scattered grey strands.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eMixing \u0026amp; Processing (for professionals)\u003c\/h3\u003e\n\u003col style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003eMix in a non‑metallic bowl using a \u003cstrong\u003e1 : 1 ratio\u003c\/strong\u003e with the recommended L’Oréal Oxydant Cream developer.\u003c\/li\u003e\n\u003cli\u003eApply to dry, unwashed hair. Section evenly for full saturation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e ≈ 50 minutes – depending on hair type and desired lift.\u003c\/li\u003e\n\u003cli\u003eEmulsify with warm water, then rinse thoroughly until water runs clear.\u003c\/li\u003e\n\u003cli\u003eFinish with a post‑colour treatment or neutralising shampoo.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cdiv style=\"margin-top: 14px; padding: 12px; border-radius: 8px; background: #fff6fa; border: 1px dashed #f2b6cc;\"\u003e\n\u003ch4 style=\"color: #d63384; margin: 0 0 8px 0;\"\u003eQuick Reference\u003c\/h4\u003e\n\u003cul style=\"margin: 0 0 6px 18px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing ratio:\u003c\/strong\u003e 1 : 1 (with L’Oréal Oxydant Cream 6 %, 9 % or 12 %)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDevelopment time:\u003c\/strong\u003e ≈ 50 minutes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLift:\u003c\/strong\u003e Up to 4.5 levels\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrey coverage:\u003c\/strong\u003e Up to 30 % scattered grey\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Virgin hair (full head) or regrowth (root area only)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin: 6px 0 0 0; font-size: 13px; color: #555;\"\u003eAdjust developer strength and timing based on hair condition and desired lift.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3 style=\"color: #d63384; margin-top: 20px;\"\u003eSafety \u0026amp; Patch Test\u003c\/h3\u003e\n\u003cul style=\"margin: 0 0 10px 20px;\"\u003e\n\u003cli\u003ePerform an \u003cstrong\u003eAllergy Alert Test 48 hours\u003c\/strong\u003e before each colour service.\u003c\/li\u003e\n\u003cli\u003eDo not use if you have ever experienced an allergic reaction to hair colourants.\u003c\/li\u003e\n\u003cli\u003eFollow all safety instructions carefully. \u003cstrong\u003eFor professional use only.\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eVisit \u003ca href=\"https:\/\/www.wella.com\/kolestonperfect\" style=\"color: #d63384; text-decoration: none;\" target=\"_blank\"\u003ewww.lorealprofessionnel.com\u003c\/a\u003e for more product details.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"margin-top: 14px; padding: 10px; border: 1px dashed #f2b6cc; border-radius: 8px; background: #fff6fa;\"\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eWhat’s included:\u003c\/strong\u003e 1 × Majirel High‑Lift colour tube (50 ml).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eDeveloper:\u003c\/strong\u003e \u003cu\u003eNot included\u003c\/u\u003e – requires L’Oréal Oxydant Cream (sold separately).\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e Read all safety warnings and instructions before use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":47297079476376,"sku":"7LUEVH8K","price":10.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/6351\/0936\/files\/15282584_dc1dff93-26e3-46e5-a3c1-882a898c2690.jpg?v=1759935345","url":"https:\/\/www.face2body.co.uk\/pl\/products\/hl-beige","provider":"Face2Body","version":"1.0","type":"link"}