Pure, balanced colour with natural depth & shine

Our purest permanent colour ever with ME+ technology*

Features & Benefits

• Pure, balanced colour results with natural depth and shine
• ME+ technology – up to 60× less likely to develop a new allergy to hair colour*
• Less hair damage colour after colour**
• Simple 1:1 mixing ratio for consistent results
• Up to 100% grey coverage
• Up to 5 levels of lift (with recommended developer strength)

How to Mix & Use (for professionals)

1. In a non-metallic bowl, mix 1:1 – 60 ml Koleston Perfect colour + 60 ml Welloxon Perfect Developer (6%, 9% or 12%).
2. Apply to dry, unwashed hair. Section hair for even saturation.
3. Processing time: Virgin hair / full-head: 30–40 minutes. For regrowth, apply to roots first, then to lengths for the final 10 minutes.
4. Emulsify with warm water, then rinse thoroughly until water runs clear.
5. Finish with post-colour treatment or conditioner as per salon routine.

Tip: For resistant greys or high lift tones, select the appropriate developer strength and adjust timing per manufacturer guidance.

Safety & Patch Test

• Perform an Allergy Alert Test 48h before each colour service.
• If you have ever experienced an allergic reaction to hair colourants, do not colour.
• Strictly follow all instructions and safety guidance (see: wella.com/kolestonperfect).

*For people not allergic to hair colourants. Although the risk of developing a new allergy is reduced, there remains a risk of allergic reaction that can be severe. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.
**Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology.

Barcode (EAN): 8005610656144

Country of Origin: Germany