Wella INSTAMATIC by Color Touch – Matte Gloss Hair Colour (60 ml)
Brand: Wella Professionals
Shade: Mauve
Barcode: 8005610529646
Line: Instamatic by Color Touch
Type: Semi-permanent / Tone-on-tone colour
Size: 60 ml
Finish: Matte Gloss / Diffused colour
Fashion-forward matte colour that fades beautifully
Create trendy, soft-focus colour with Wella's Instamatic Matte Gloss
Features & Benefits
- Soft-focus, diffused colour with a trendy matte finish
- Fades beautifully – perfect for ever-changing, wearable looks
- Ideal for fashion colour overlays, toning or corrective colour services
- Custom results depending on the underlying hair colour
- Creatively mix with Color.ID for advanced techniques
- Great for correcting unwanted tones:
- Jaded Mint – reduces red
- Ocean Storm – neutralises orange
- Muted Mauve – tones down yellow
Mixing & Application (for professionals)
- Mix at a 1:1 ratio with Wella Color Touch Emulsion 1.9% or 4%
- Example: 30g Instamatic + 30g Emulsion
- Apply evenly to dry hair
- Development time: 5–20 minutes, depending on desired intensity
- After development, add lukewarm water, emulsify, and rinse thoroughly
- Shampoo once with Wella Brilliance and finish with Wella Color Post Treatment to stabilize the colour
Quick Info
- Developer required: 1.9% – 4% Color Touch Emulsion
- Mixing ratio: 1 : 1
- Processing time: 5–20 min
- Application: Dry hair only
Final result varies depending on underlying hair colour.
Safety & Patch Test
- Perform an Allergy Alert Test 48 hours before application
- Do not use if you’ve experienced allergic reactions to hair dyes
- For professional use only. Read and follow all instructions before use
What’s included: 1 × Wella Instamatic Colour Tube (60 ml)
Developer: Not included – use with Wella Color Touch Emulsion (sold separately)
Professional use only. Shade name may appear in a different language.

