Rich, deep colour with exceptional softness & shine

Ammonia-free tone-on-tone colour for natural-looking results

Coverage & Lift

• Improved white hair coverage – up to 70% on base shades.
• Lightening: Up to 1.5 levels with tailored intensity.
• Ideal for first-time colour clients or for blending away first grey hairs.

Durability

Up to 4 weeks of soft, natural colour with luminous shine.

Development Time

Up to 20 minutes. Total service time may vary depending on your professional colourist’s technique.

Features & Benefits

• Ammonia-free formula with rich, deep reflects and a soft touch finish.
• Perfect for first-time colour clients or those seeking subtle enhancement.
• Ideal for blending first greys with natural-looking coverage.
• Short development time – perfect for quick top-up colour services.
• Leaves hair glossy, conditioned, and vibrant.
• Can also be used as a clear gloss for a dazzling, reflective shine finish.

How to Use (for professionals)

1. In a non-metallic bowl, prepare the mixture following DIA Richesse guidelines.
2. Apply to dry, unwashed hair and section evenly for consistent coverage.
3. Process for up to 20 minutes based on the desired result.
4. Emulsify, rinse thoroughly, and finish with appropriate post-colour care.

Safety & Patch Test

• A hair colourant can cause an allergic reaction.
• We recommend a skin allergy test 48 hours before colouring.
• For professional use only. If you are not a professional, you use at your own risk and accept all liability for usage and results.
• We do not accept responsibility for any side effects or results. Performance may vary depending on hair colour and processing time.
• Read all safety warnings and manufacturer instructions carefully.
• Developer is not included.
• Instructions and shade names may appear in a different language.